Paris Talks Marketing

Hear our conversation with Lauren O'Brien, Balto VP of Marketing, about staying close to customers to understand what they need. In this episode, we spoke about: - Driving great conversations with real-time guidance - Boosting conversion rates - Making the customer experience frictionless - Having full visibility of all contact center calls, all in real-time. Consider this - Balto's real-time guidance for contact centers can help sales teams detect potential objections from the prospect's side and hit specific keywords when handling those objections. Tune in to hear more!

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection. Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use cases that don't apply to them. More and more SaaS brands realize that their biggest opportunity is just to get the product into the hands of their customers. Product-led growth moves the communication epicenter into the product itself. It comes loaded with streamlined onboarding flows, helpful tooltips, prompts, gamification, and other in-product experiences, designed to speed up prospects' time to "first value." Have a listen if you're interested in: - User onboarding, customer support, and UX with product-led growth. - Mapping points of value. - Reducing friction by evaluating how many actions are required of the user to get value.

How does a SaaS app review management platform triple its growth in just a year? Meet Eugene Kruglov, COO & Co-founder of AppFollow, a B2B SaaS tool that helps drive mobile app growth and increase customer loyalty. The app review management platform is a one-stop space to monitor performance, star ratings, user reviews, and organic growth. Learn what it took to grow exponentially and apply for funding in just one year.

Meet Arjun Pillai, Founder & CEO of Insent. This is a B2B Conversational Marketing SaaS platform that provides marketers with real-time lead qualification and true personalization options. Their human-first chatbot helps you identify and speak to your most engaged prospects first, and skip all the generic chatter with highly personalized context. Hear Arjun Pillai's thoughts on enablement marketing, the buyer journey, and putting yourself in your buyer persona's shoes. See how they use a marketing mix of cold email campaigns, outbound, case studies, testimonials, and referrals to drive the pipeline. Tune in and enjoy!

How to win back and retain churning customers - this is the topic we've discussed with Paul Schwarzenholz, co-founder and Managing Director of Zenloop. This SaaS solution allows businesses to collect, cluster and analyze customer feedback they receive through various channels along their customer journeys. The platform analyzes and automatically derives tailored and individualized measures to retain satisfied customers and win back churning customers. Listen in to our conversation about the platform's applications, as well as how Zenloop uses content marketing, SEO, social media, and events to market their product.

Join our conversation with Chris Newton, VP of Marketing, Intellemize, if you're interested in taking CRO A/B testing and personalization to a different level. Intellemize's machine learning runs multiple optimization experiments at the same time, while also automatically selecting the best ones for each individual in the moment, throughout their buyer's journey. Chris Newton lifts the curtain on how the AI-driven algorithm runs optimization tests and what's the lowest limit of unique visitors you need to run them. We discussed how machine learning selects the best experience for each individual in the moment, and how these unique and personalized user journeys are created. Their average customer tries 177 ideas, creating 78 million possible combinations, and sees 46% conversion uplift. Just think of the opportunities here!

Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack. The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using the best of open-source technologies. In today's episode, hear Soumyadeb Mitra's thoughts on: - The flow of customer data across your entire software stack and the insights different teams can derive from it. - Security, compliance & high-integrity usage of customer data. - Pricing models for SaaS products and the best pricing model fit - Marketing and generating leads entirely from inbound. Tune in and enjoy!

Meet Jen Grant, the CEO of Appify - a leading no-code mobile app development agency with a zeal for perfection and innovation. Hear their approach to lead generation, nurturing, and conversions. You'd learn from their experience with: - Building trust with face-to-face interactions. - Why it's worth investing in outstanding customer experience. - Growing audiences and brand awareness via LinkedIn and content marketing. - Adding good quality video to their content strategy toolbox. Have you ever considered building an app for a specific business problem you're facing? Many people are fascinated by the fact that they can build an app on their own, but they don't know exactly what they are going to do with it. Appify helps with identifying the business pain points, and see what app they can build to resolve those issues.

Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy: To get traction with SaaS content, focus on quality, then scale. Don't just produce content. Start with a wholesome content strategy and plan the distribution. Put your content in front of the right audience. If it's not relevant, all this traffic will not convert. SaaS marketers' #1 mistake - focusing on customer acquisition, not on retention. Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions. Tune in and enjoy!

In today's episode, I interviewed Kayvan Alikhani the CEO of Complaince.ai, an innovative regulatory compliance solution designed for financial services enterprise. Have a listen to learn: How product + content-driven strategy can really drive growth even for big enterprise B2B SaaS solutions. How they attract users by simply giving them the information they are looking for. Why relevance is your go-to tool when building frictionless user journeys and UX. How banks and other financial institutions and getting more and more open to implementing various SaaS solutions. We also chatted about the platform itself and how it is supporting audit managers and compliance officers to stay up to date with regulatory changes using one single source. Enjoy!