Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack. The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using the best of open-source technologies. In today's episode, hear Soumyadeb Mitra's thoughts on: - The flow of customer data across your entire software stack and the insights different teams can derive from it. - Security, compliance & high-integrity usage of customer data. - Pricing models for SaaS products and the best pricing model fit - Marketing and generating leads entirely from inbound. Tune in and enjoy!