Paris Talks Marketing cover image

Paris Talks Marketing

Ep. 36 - Dropping Acronyms like MQL and Getting Back to Basics with Doug Landis, Growth Partner at Emergence Capital

Aug 13, 2021
45:31
MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet. Hear more in this episode: •Why MQLs are dead? •Doug shares his perspective on how marketing and sales should be integrated into a lead machine. •How do you figure out who are the tire kickers that you can weed out? •What and how to pitch if you get 1 minute with Doug. Tune in and enjoy!

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode