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Paris Talks Marketing

Ep.47 - Anatomy of a High-Converting Pop-Up with Emil Kristensen, CMO & Co-founder at Sleeknote

Nov 18, 2021
52:07

In this episode, I interviewed Emil Kristensen, CMO & Co-founder at Sleeknote. Emil shares how you can leverage pop-ups beyond just generating leads and newsletter subscriptions. They can improve user experience and brand loyalty. Rather than offering or pressuring customers to buy NOW! GET THIS DISCOUNT! You can do so much more with pop-ups. With the right triggers and conditions, he suggests that pop-ups can offer customers value and can help you scale your conversions. Hear more in this episode about pop-up: •What mistakes do companies make when creating pop-ups? •How should you think about setting up your pop ups? •Why does having more than 2 fields in a pop-up affect conversion rates by 300%? •B2B content marketing strategy, and tips. Tune in and enjoy!

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