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Paris Talks Marketing
Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics
Mar 3, 2022
47:43
Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.
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