Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics
Mar 3, 2022
47:43
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.
Paris Talks Marketing