Paris Talks Marketing Go-To-Market Strategy & Sales-Led Growth with Rafael Oezdemir, CEO at Zendog Labs
Here are some of the key topics that Paris and Rafael discussed in this episode:
• Full-stack go-to-market (GTM) framework of Zendog Labs
• The set of challenges you can face with regard to growth when entering a new market
• The seller journey vs the buyer journey
• Should a startup lead with ICP First or Product First & when a startup should choose an ICP
• How marketing helps with establishing a product-market fit
• Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to capture existing demand through an outbound sales motion rather than generating the demand.
• Blue ocean vs red ocean strategies
• 3 tips on how to raise more investments as a startup in the current environment