In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.

Listen to the episode as they discuss:

• The long tail theory in procurement

• What does the quote “give people what they want” has in common with creating content

• How to create content that sits at the heart of people’s pain points and with the long tail in mind

• Why ungated content is the way to go

• Utilizing live podcast recording sessions to build audiences and repurpose content

• Video marketing

• What startups should look for in a good marketing agency partner

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳