Remarkable Marketing Podcast

Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding presence on LinkedIn offers invaluable insights into how a meticulously honed personal brand can sky-rocket one's professional journey. If you've ever wondered how to pivot your passion into a blooming career, Sarah's experiences serve as an inspiring blueprint for success.Prepare to get a grip on the discipline required to transform a social media profile into a beacon of professional triumph.  Sarah shares her thesis that a six-month, laser-focused immersion into a single platform can transform your personal brand. Our dialogue explores the oft-overlooked strategy of 'Dark Social'—the key to a regimented social media routine that eliminates procrastination and embeds content creation into your daily hustle. Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secret to building a marketing team that doesn't just perform, but propels your company into hyper-growth territory. Join us as we sit down with Rachel Anderson, a seasoned marketing leader, who spills the beans on creating a culture where team setup and process optimization lead to staggering growth figures. Rachel, with her 15 years of industry acumen, walks us through her personal playbook for internal assessments, focusing on the synchronicity of team members and their roles, while championing what she terms "creative margin" – the sacred space that allows her team to outperform and outshine.In today’s conversation, Rachel doesn't just talk the talk; she shares real-life stories illustrating the power of investing in people and balancing it with impactful marketing programs. We traverse through the four pillars she deems essential: people, programs, process, and technology, as she lays out an impressive blueprint that's fueled a 300% growth in her teams. If you're looking to give your business a serious competitive edge, Rachel’s insights on nurturing a culture that embraces rest, ideation, and alignment will be your guiding star. Don't miss this episode for a tactical approach to evolving your marketing efforts from good to extraordinary.00:00 Introduction and Guest Welcome00:39 Building a Team for Growth01:04 The Importance of Internal Processes01:12 Creating a Creative Margin02:34 The Impact of Team Growth03:31 Investment in People and Programs04:41 The Role of Skill Acquisition05:45 Human Centric Leadership and Team Growth08:47 The Importance of Retention10:48 Implementing a Successful Marketing CampaignSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Step inside the fascinating world of ghostwriting with  Joshua Licek, a literary virtuoso who has written over 80 books, including some that have soared to the heights of bestseller lists and snagged prestigious awards. In our discussion, Joshua unveils the art of transforming behind-the-scenes experts into celebrated names, all through the alchemy of his ghostwriting prowess. It's not just about stringing eloquent words together; it's about sculpting a lasting legacy for the unsung heroes of knowledge who may not be versed in the art of self-promotion.Ever thought controversy could be your best marketer? Joshua advocates for an unorthodox self-promotion strategy that channels the same energy as a coffee shop turning a scathing review into a viral sensation. Drawing from his book, "So Good, They Call You a Fake," he shares insights on turning criticism on its head, using it as a propellant towards success. This episode isn't just a peek into the ghostwriter's realm; it’s a masterclass in flipping the script on negativity, compelling for anyone looking to harness detractors' energy to fuel their ascent. Discover how Joshua's approach has not only shaped his career but shifted the social media landscape and public discourse around personal branding and dealing with criticism.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

The podcast interview features Yuliya, an expert in marketing, PR, and influencer strategies. With over a decade of experience in the marketing industry, Yulia shared her insights on influencer marketing and how it can be beneficial to brands across different sectors. She debunked common misconceptions attached to influencer marketing and highlighted the importance of choosing the right influencers to drive substantial growth for brands. She emphasised that influencer marketing is more than a PR/awareness campaign, discussing how it can also be a performance channel that can effectively drive sales. She provided examples of success stories about her agency's influencer marketing for clients. She stressed that the selection of the most popular influencer channels largely depends on the brand's audience.00:00 Introduction and Guest Presentation00:33 Understanding Influencer Marketing01:37 Misconceptions about Influencer Marketing02:15 Influencer Marketing for B2B Companies05:19 Influencer Marketing Beyond Awareness07:03 Platforms for Hiring Influencers10:37 Success Stories in Influencer Marketing13:37 Challenges in Influencer Marketing14:54 Impact of Influencer Marketing on Sales16:41 Popular Influencer ChannelsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Brand innovator Mark Stinson joins us to share his insights on better ways to get customer feedback and shares why it's the secret to unlocking true innovation. With decades of experience, Mark conducts a masterclass on why the echo chamber of traditional brainstorming pales in comparison to authentic customer dialogues. He introduces us to his 'N of 8' method, a strategy that transcends the confines of the boardroom and brings together diverse voices in a  quest for those lightning bolt 'aha' moments.Prepare to witness how strategic listening can orchestrate a brand’s success and tune in for a session that will change the way you listen to your customers—because at the heart of every great innovation is a simple, yet powerful act of listening to the customer.00:00 Introduction and Guest Presentation00:55 The Art of Listening in Marketing03:16 Innovative Listening Techniques12:47 The Impact of Effective Listening17:07 Exploring the World of Creativity19:04 The Importance of Branding19:25 Final Thoughts and Advice for MarketersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Scaling Businesses: An Interview with Corey QuinnThis podcast episode features an interview with Corey Quinn, a growth expert who helped a business scale up from a revenue of $20 million to over $150 million. Corey discusses the strategies including specialization, client retention, outbound sales through thoughtful gifting, leveraging industry conferences and events. He emphasizes the importance of delivering unique experiences to target audiences, effectively changing the sales dynamics. Corey also shares his journey with becoming a business advisor for law firms and his efforts in helping businesses move away from founder-led sales through focus, positioning, and effective sales strategy. Towards the end, Corey introduces his forthcoming book 'Anyone, not Everyone' which lays out a five-step process to transitioning from a generalist to a vertical market specialist.  Corey offers listeners a free copy of his ebook.00:00 Introduction and Guest Presentation00:09 Corey's Journey to Scaling a Business01:54 The Importance of Client Retention02:41 Specialization in Serving a Specific Market03:14 The Role of Digital Marketing in Business Growth07:36 The Power of Incentives in Outbound Sales11:54 Creating Unique Experiences for Clients14:45 Escaping Founder-Led SalesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

The podcast features a discussion with John Chan, who runs a digital marketing agency called 2X. He shares a story about a very creative affiliate lead generation program that built a massive passive income streamChan explains that being an effective marketer is less about expertise with platforms and more about core skill sets and seizing opportunities. He also details challenges in generating high returns for clients, particularly around choosing the right customers and understanding trade-offs between high returns and volume. Regarding the future, Chan predicts that AI's prevalent role will make creative direction more critical in marketing. He also expects that marketing professionals will need to focus on the skill sets beyond platforms and become great direct response marketers.With the digital marketing industry in a state of rapid evolution, especially after the upheaval of IOS 14, this episode promises to bring to light the shifting ground beneath advertisers' feet. John Chan leads us through the labyrinth of attribution difficulties, the indispensability of advanced data tools, and the soaring potential of new platforms. As we peer into the crystal ball for a glimpse of what's on the horizon for 2024, including the burgeoning role of AI and creativity, John's insights offer a treasure trove of wisdom for marketers aiming to stay ahead of the curve. Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

The Power of Human Voice in a World of AI: Interview with Bethany SchaeferIn this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her unique approach to standing out among generative AI in marketing. She details how she turned converting her cover letters to audio and visual messages to a successful method of securing her role at verbatim. She discusses the benefits of using audio and video during interactions with clients and potential employers to make a personal connection. Bethany shares her use of tools like Slack, Loom and Otter AI for these purposes. Bethany also talks about her best client marketing stories, emphasizing the power of human-to-human interaction in marketing and customer satisfaction. She also notes the importance of a balance between AI and human involvement in customer experience.00:00 Introduction and Guest Welcome00:25 Bethany's Unique Marketing Approach01:40 Standing Out in the Job Market02:40 The Power of Audio and Visual Communication04:32 Tools for Effective Communication05:41 Successful Marketing Stories09:01 The Human Touch in Marketing12:22 The Future of Customer ExperienceSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discussing the Future of AI in Business with Jonathan GreenIn this episode of the remarkable marketing podcast,  AI expert, Jonathan Green  discusses his usage of artificial intelligence in business, mainly focusing on increasing productivity. He explores varying examples of AI implementation in marketing, book writing, sales pages, podcasting, and transcription services. Green discusses his preferred AI tools, the application of AI-created personas for more targeted outreach, and the potential of AI-powered research to massively reduce the time on projects. The future of AI, its inevitable sudden growth, and its potential security risks are also covered.00:00 Introduction and Guest Presentation00:36 Exploring AI in Marketing and Business00:59 Real-life Applications of AI in Business02:44 AI in Content Creation and Marketing04:25 AI in Podcasting and Content Management05:51 AI in Transcription and SEO08:44 AI in Persona Creation and Content Analysis14:17 AI in Business and Market Trends15:53 AI Tools and Their Applications17:51 Future of AI in Business20:21 AI, Copyright, and Legal Issues22:23 AI in Business: Predictions and SpeculationsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

The Remarkable Marketing Podcast hosts guest Alison Ver Halen, a content marketing and SEO expert who shares her successful campaign story with a medical device company. The company, despite having unique technology, struggled with visibility until Verhalen created a content and SEO strategy aimed at making the company an authority in their industry. She emphasizes the importance of balancing content with earned media and SEO for increased visibility and conversion rates. Verhalen also discusses her book 'Content Marketing Made Easy', where she aims to demystify SEO and content marketing for beginners. She stresses on the advantage of inbound marketing, where potential customers find you when they are actively looking for your services, resulting in higher conversion rates.00:00 Introduction and Guest Presentation00:30 Alison's Remarkable Content Marketing Story01:08 The Challenge: A Company Invisible to Google02:47 The Solution: Content Enrichment and SEO03:46 The Power of Earned Media and Link Building04:42 The Results: Increased Visibility and Engagement05:53 The Magic of SEO, Content Marketing, and PR06:38 Is Content Marketing Really Easy?08:19 The Intersection of Content Generation and SEO09:34 The Power of Inbound Marketing12:01 Conclusion and FarewellSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn