Standing Out in a World of Generative AI

The Power of Human Voice in a World of AI: Interview with Bethany Schaefer

In this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her unique approach to standing out among generative AI in marketing. She details how she turned converting her cover letters to audio and visual messages to a successful method of securing her role at verbatim. She discusses the benefits of using audio and video during interactions with clients and potential employers to make a personal connection. Bethany shares her use of tools like Slack, Loom and Otter AI for these purposes. Bethany also talks about her best client marketing stories, emphasizing the power of human-to-human interaction in marketing and customer satisfaction. She also notes the importance of a balance between AI and human involvement in customer experience.

00:00 Introduction and Guest Welcome

00:25 Bethany's Unique Marketing Approach

01:40 Standing Out in the Job Market

02:40 The Power of Audio and Visual Communication

04:32 Tools for Effective Communication

05:41 Successful Marketing Stories

09:01 The Human Touch in Marketing

12:22 The Future of Customer Experience

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