We talk today about how to create a category and make a product go viral as we discuss the remarkable story with Llance Kezner, the founder of Millie's Sipping Broth, and how a simple kitchen experiment turned into a nationwide phenomenon. Born from a personal quest for healthier hot beverages, Llance and his wife, Lori, created a savory broth-in-a-teabag that captured the hearts of consumers. From selling at Pike Place Market in Seattle to landing a major deal with Walmart, Llance reveals how customer feedback and adaptability were key to their rapid success. Join us as we explore the challenges and triumphs of scaling from small batches to widespread distribution, highlighting the power of seizing unique opportunities.We dive into the entrepreneurial journey of turning a creative idea into a viral product, with insights on marketing, product development, and the importance of a minimum viable product. Llance shares the secrets behind the product’s appeal, tapping into wellness and nutrition trends that resonate with today's consumers. Get inspired by his advice on maintaining excitement and commitment in your work, and learn how to accelerate growth by getting your product to market quickly. This episode is packed with invaluable tips and an uplifting story of perseverance and innovation, featuring a special discount code for listeners eager to try Millie's Sipping Broth for themselves.Try out Millie's Sipping Broth with a 20% Discount hereSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns.  We discuss what to do to be successful advertising on LinkedIn in 2025. Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account.Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatched quality, making it a powerhouse for B2B advertisers targeting specific job titles and industries. Hear about his innovative approach using "personal video" content, where authentic, insightful videos crafted by company thought leaders create outstanding engagement and cost-effective results. With tools like Descript, AJ demonstrates that personal inkedIn video ads can be done for a very low cost.Get ready to be captivated by the magic of thought leadership ads, as we contrast them with traditional company posts. Since last year these ads have transformed engagement on LinkedIn by leveraging user-generated content and external influencer posts. AJ discusses strategic targeting techniques and how customer endorsements can boost authenticity and trust. As we venture into 2025 and beyond, AJ shares expert strategies to navigate the evolving landscape of LinkedIn advertising, offering insights on overcoming rising costs while capitalizing on LinkedIn's powerful business-targeting capabilities. Check out AJ's podcast The LinkedIn Ads Show Connect with AJ on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great case studies including creating a community to scale.  As we navigate the shifting tides of marketing towards 2025, we unravel the significance of aligning strategies with customer preferences. Through a compelling case study we explore the advantages of channel optimization by reallocating resources from underperforming tactics to powerful partner relationships. Garrett also emphasizes the crucial role of a clear and compelling website in converting visitors into customers. His practical tips will guide you in unifying your team's marketing message, ensuring your digital presence is as impactful as your face-to-face interactions. Check out Garrett's web siteSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we explore creating compelling brand stories with  the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling. This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men’s iconic storytelling tactics. Tim shares intriguing insights from a standout campaign where a fashion-forward toilet took center stage at New York Fashion Week, proving the power of unexpected and innovative storytelling in capturing consumer interest.Explore the dynamic world of brand storytelling in the digital era, with platforms like TikTok reshaping how brands connect with audiences. We dive into the critical need for authenticity, emphasizing that 91% of consumers crave genuine interactions. Learn how to navigate the blurred lines between B2B and B2C, focusing on brand identity and customer loyalty over commodification. Our conversation highlights the high stakes of customer acquisition costs and the importance of building a brand that not only captures attention but also fosters long-term connections. Plus, discover how real-time feedback in digital marketing can revolutionize your advertising efforts, ensuring your brand's story is always optimized and impactful.Check out Tim's web site.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group. The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning and support for CMOs. The episode also explores innovative and fun approaches like incorporating penguins as a community symbol to make B2B marketing engaging. Drew emphasizes the value of building personal brands and peer networks for CMOs, sharing insights on the challenges and rewards of maintaining such a dynamic community.00:32 Drew Neiser's Background and CMO Club01:41 The Start of CMO Huddles02:16 Building a Virtual Community05:23 Qualifying Members and Ensuring Quality06:25 The Importance of B2B Focus10:08 Making B2B Marketing Fun with Penguins13:02 The Value of Paid Membership16:42 Expanding Beyond Virtual: In-Person Events18:22 Keys to Building an Engaged Community21:57 The Journey and Future of CMO Huddles24:53 Invitation to Join CMO HuddlesBe flocking awesome and check out the CMO Huddles web site.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agency.  Gabe shares how his journey from the prestigious William Morris Agency led him to revolutionize brand storytelling through strategic influencer collaborations. Dive into a captivating case studies with Gabe that make the case for why working with creators makes sense for both B2B and B2C brands.Explore the shifting dynamics between brands and creators and why respecting a creator’s unique vision can yield remarkable results. Learn about the profound impact of social commerce and the growing influence of creators in both B2C and B2B sectors. Gabe shares how brands are increasingly embracing creators not just as promoters but as integral parts of their business strategy.Check out Gabe's web site - Reach AgencySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science.  Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections.Prepare to rethink your approach to marketing and sales relationships as we uncover a transformative framework that emphasizes genuine connection over mere transactions.  This episode promises to equip you with a new mindset for using AI to nurture relationships and expanding strategic accounts. Join us to explore how prioritizing meaningful interactions can elevate your success in the competitive world of sales and marketing. Visit Shira's web site to learn more about the work she is doing with the perception formula.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

When it comes to personal branding the pictures you use to tell your story make all the difference in the world. Meet John Demato, a branding, event, and book photographer, as he uncovers the magic behind visual storytelling. Our conversation with John reveals how intentional and compelling images not only validate your personal brand story but can also transform how you perceive yourself. We discuss how the right pictures helps authors, keynote speakers and ambitious executives tell their story and take their career to the next level. John's insights will guide you through the nuances of enhancing your business communication with strategic use of visuals.  Learn how to harness the power of imagery in your professional journey.Check out John Demato's web site for more on this topic.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover the art of authenticity and how unique perspectives can create valuable content that stands out in the crowded digital landscape. Becky also tackles common challenges authors face with building their audience, such as maintaining consistency and balancing marketing efforts with other commitments.Conquer resistance to self-promotion by viewing it as a method of sharing value. Becky outlines four key commitments—showing up with value, consistency, longevity, and generosity—that are essential for expanding reach and building genuine connections. Through engaging discussions, learn how maintaining an online presence over time can significantly grow your audience and make a lasting impact. Don't miss the opportunity to receive a free book on weaving influence.Get a copy of Becky's book hereSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results. We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising.Join us as we explore how adopting an experimental mindset can be a game-changer for resolving team conflicts and validating diverse opinions within your marketing squad. AJ and I share personal anecdotes that highlight the unexpected outcomes of testing, which often challenge our preconceived notions and deepen our understanding of customer behavior. While not every idea might be test-worthy, the nuggets of wisdom gleaned from a strategic testing approach can significantly refine your marketing strategies. To dive deeper into these concepts and gather more expert advice, be sure to check out AJ's website.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn