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Mastering Performance Marketing and Digital Advertising in 2025 with Dave Valentine
In this episode, we dive deep into performance marketing and digital advertising with expert Dave Valentine. Dave shares insights from his 20+ years in the industry, highlighting strategies for leveraging storytelling in marketing campaigns.
He discusses success stories, including a standout campaigns, and offers actionable tips for improving ROI, retargeting audiences, and creating compelling offers.
Tune in to learn how to navigate the challenges of advertising inflation and explore alternative platforms that are driving impressive results like TikTok, Pinterest, and Reddit.
00:00 Introduction to Performance Marketing
00:13 Guest Introduction: Meet Dave
00:26 Dave's Career Journey
01:27 Success Story: Chocolate Brand
02:27 The Power of Storytelling in Marketing
07:36 Strategies for Better ROI
11:10 Exploring Alternative Advertising Channels
16:13 Creative Marketing Offers
21:13 Final Tips and Special Offers
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