What it Takes to Get 5X returns for clients on Ad Spend and How to Win in Advertising in the Era of AI

The podcast features a discussion with John Chan, who runs a digital marketing agency called 2X. He shares a story about a very creative affiliate lead generation program that built a massive passive income stream

Chan explains that being an effective marketer is less about expertise with platforms and more about core skill sets and seizing opportunities. He also details challenges in generating high returns for clients, particularly around choosing the right customers and understanding trade-offs between high returns and volume. 

Regarding the future, Chan predicts that AI's prevalent role will make creative direction more critical in marketing. He also expects that marketing professionals will need to focus on the skill sets beyond platforms and become great direct response marketers.

With the digital marketing industry in a state of rapid evolution, especially after the upheaval of IOS 14, this episode promises to bring to light the shifting ground beneath advertisers' feet. John Chan leads us through the labyrinth of attribution difficulties, the indispensability of advanced data tools, and the soaring potential of new platforms. As we peer into the crystal ball for a glimpse of what's on the horizon for 2024, including the burgeoning role of AI and creativity, John's insights offer a treasure trove of wisdom for marketers aiming to stay ahead of the curve. 

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