How to Make Any B2B Brand Sexy with Influencers

The podcast interview features Yuliya, an expert in marketing, PR, and influencer strategies. With over a decade of experience in the marketing industry, Yulia shared her insights on influencer marketing and how it can be beneficial to brands across different sectors. She debunked common misconceptions attached to influencer marketing and highlighted the importance of choosing the right influencers to drive substantial growth for brands. She emphasised that influencer marketing is more than a PR/awareness campaign, discussing how it can also be a performance channel that can effectively drive sales. She provided examples of success stories about her agency's influencer marketing for clients. She stressed that the selection of the most popular influencer channels largely depends on the brand's audience.

00:00 Introduction and Guest Presentation

00:33 Understanding Influencer Marketing

01:37 Misconceptions about Influencer Marketing

02:15 Influencer Marketing for B2B Companies

05:19 Influencer Marketing Beyond Awareness

07:03 Platforms for Hiring Influencers

10:37 Success Stories in Influencer Marketing

13:37 Challenges in Influencer Marketing

14:54 Impact of Influencer Marketing on Sales

16:41 Popular Influencer Channels

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