Remarkable Marketing Podcast

Unlock LinkedIn's Potential: Insider Tips with Shannon KuykendallIn the episode of 'The Remarkable Marketing Podcast', Shannon Kuykendall, a LinkedIn guru, shares her insights on how to effectively leverage LinkedIn for personal and executive branding. Discussing the importance of consistency in content creation, focus on quality over quantity, and strategic use of startup story-telling, she asserts that LinkedIn is a crucial platform for B2B businesses.  Shannon also shares her optimism towards forthcoming updates in LinkedIn, predicting an increased focus on followers rather than connections.  She further shares tips on enhancing profile visibility, creating compelling first lines for posts, and strategic use of LinkedIn newsletters.00:00 Introduction and Guest Presentation00:32 Understanding LinkedIn's Business Application01:06 The Right Approach to LinkedIn02:38 The Importance of Content Creation03:30 The Role of Demand Generation05:27 The Success Metrics on LinkedIn07:40 The Impact of LinkedIn's Upcoming Changes11:26 The Importance of a Strong LinkedIn Profile13:59 The Value of LinkedIn Premium15:41 Creating Quality Content on LinkedIn22:01 The Power of LinkedIn Newsletters27:01 Conclusion and Final ThoughtsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

 This episode is a treasure trove of insights as Barry reveals the intricate process of brand re-engineering that transformed a private equity's portfolio of brands. Each brand emerged as a market leader with its own story to tell, capturing hearts and market share alike. From luxury to budget-friendly, Barry takes pride in how his team's dedication to differentiation breathed new life into these brands, and he's here to share how that same dedication can invigorate your brand too.Listen closely as we explore the inner workings of a successful branding strategy, where even the employees crafting the product become key players in the brand's narrative. Barry underscores the pivotal role of internal branding in rallying a workforce around a shared vision, and how it transcends to customer satisfaction and retention. Resistance to change? Skepticism? All par for the course, but with a clear vision and resolute leadership, Barry's tales of transformation illustrate the art of turning obstacles into stepping stones. Plus, he gives us a sneak peek into his forthcoming book, "The Power of Differentiation: Win Hearts, Minds, and Market Share," promising to arm you with strategies to distinguish your brand in today's competitive landscape.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Imagine pulling off a marketing coup that not only gets you noticed but skyrockets your credibility overnight. That's precisely what Aaron Wittnish, the leader of a thriving content agency, did by leveraging the gravitas of none other than Grant Cardone and has massive auidence.Aaron also shares a content creation strategy so simple yet so revolutionary it turns raw, unscripted dialogue into a content goldmine. Listen as we peel back the curtain on how industry professionals can magnify their brand's social media presence without breaking the bank. We'll navigate the nuances of transforming everyday chatter into a library of compelling video content with the aid of invaluable tools. Get the free training for this content system at Contentonly.auSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Our latest conversation with this Chief Marketing Officer unveils the meticulous tactics behind Showcase IDX's exponential surge in success. Kurt takes us through the importance of revamping traditional marketing, implementing repeatable systems, and the pivotal role customer feedback played in fostering robust reseller relationships that now generate 40% of the company's revenue. As you listen, you're not just getting an interview; you're receiving a master class in aligning team efforts, building trust, and establishing a growth-centric mindset.Ever wondered how to turn professional connections into a powerhouse for business growth? This episode has the answer, as it dissects the subtle art of net weaving—the progressive cousin of networking. Kurt reveals how servant leadership and becoming a trusted resource in your network can lead to unforeseen opportunities, citing his own experience of growing a zero-reseller business into a reseller-reliant phenomenon. We've packed this discussion with actionable advice and even offer a guide to net weaving that could redefine your professional trajectory. Tune in for a session brimming with inspiration and learn how to weave your net for success.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets to billion-dollar success with our latest guest, the strategic CMO Roy Osing. On this journey through the Remarkable Marketing Podcast, you'll learn how Roy's philosophy of 'strategic meandering' led a startup to astronomical heights. His approach to uncomplicating strategies to fuel team passion and drive is just the tip of the iceberg. Roy also unveils the 'strategic game plan' and 'the only statement'—his innovative methods for achieving market differentiation and resonating with customers on a deeply human level. Prepare to be inspired by a leader who believes in hands-on guidance and a series of impactful actions, revealing how a strong marketing foundation and customer-centric innovation can create a transformative narrative for any business.Ever wondered how to make your business the only choice for your customers? Roy shares his expert insights on identifying and satisfying deep-seated customer cravings with a business approach tailored for specific customer needs. Discover the art of crafting an "only statement" to define your business's unique offering, leading to competition-free positioning and price insensitivity. Roy uses a compelling case study to illustrate reframing a company's perspective to unearth their "Rembrandt," and the importance of effectively communicating this to the market. He further delves into the pivotal role of company culture in adding value and how emotional responses fuel customer motivation, guiding you on how to redefine barriers to entry with a transformative company culture.Capping off this episode, we explore the profound impact of sustainable customer loyalty on marketing strategies. I break down the concept of 'customer share' and why nurturing existing relationships can lead to organic revenue growth, as satisfied customers transform into your most compelling advocates. Roy underscores the integrated approach to marketing and customer service, emphasizing how this synergy can bolster your organization's longevity. So, tune in to a conversation that is not just about creating robust marketing strategies but also about turning customers into loyal fans. It's a treasure trove of wisdom for anyone eager to chart a course for lasting business success. Join us for this energizing discussion that will redefine the way you think about marketing and customer loyalty.Roy's 7th book BE DIFFERENT or be Dead is available here.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the power of your presence—personal branding isn't a buzzword, it's a business growth driver. Join me as Tanya and Michael, the leaders of an executive branding agency share their insights on creating brands with impact. They'll guide us through the journey showcasing how authentic personal connections and laser-focused messaging can catapult your business forward. Whether you're a real estate mogul like Michael or crafting your niche in a sea of competitive executives, this conversation's for you.We're not just talking fame; personal brands resonate for executives across industries. Everyone can avoid having a 'boring' brand — if you've got a pulse, you've got a brand waiting to break free. Tune in for a wealth of actionable advice and leave armed with the tools to craft your personal brand story that's anything but ordinary.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets to thriving in digital marketing's rapidly changing landscape with Nicole Sciberras, an Australian Facebook and SEO expert. In our latest episode, she shares the way she got her client to $55 for every $1 invested in marketing, despite a number of changing market challenges.  Nikki's tale is more than just a success story; it's a roadmap for resilience and innovation, packed with insights on the profound effects of website optimization, email marketing, and the underestimated power of SEO in sustaining customer engagement.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Prepare for a thrilling expedition into the heart of product marketing with David Fradin, a product marketer behind some of the tech industry's most iconic product launches. With a legacy that includes shaping the future at behemoths like HP and Apple, David joins us to unravel the tapestry of product marketing history, from its brand management beginnings to the intricate dance of contemporary tech tactics. He regales us with tales of triumphs and tribulations, like spearheading Apple's first hard disk drive and convincing Apple's CEO to let the customer decide the future of his product.As we navigate the twists and turns of product life cycles, David sheds light on key moments that have defined the landscape, including the phasing out of the Apple III. With insights into the daring moves of product cannibalization to remain at the pinnacle of the market, David paints a vivid picture of the battlefield where product managers and marketing managers engage. He stresses the art of authority and customer connection in devising formidable market strategies. For those aspiring to leave their mark in product marketing, don't miss this timeless story with David Fradin.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's stories and insights offer a treasure trove of inspiration for anyone looking to leave a lasting impression in the marketplace.Prepare to be captivated as we dissect the strategies that powerhouses like Kellogg's employ to win the breakfast crown and how Richard Branson's 'Virgin' became synonymous with breakthroughs across industries. The impact of a name is dissected with vivacity, revealing the science of why certain words ignite specific emotional responses in our brains. Whether you're a budding entrepreneur or a branding enthusiast, you'll find yourself armed with the knowledge to craft names that resonate, engage, and ultimately, endure. Join us for an episode that promises to change the way you think about the power of a name.Get James I Bond's book brain glue here - http://www.yesbrainglue.com/ or on Amazon.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Get ready to unlock the secrets of digital marketing's latest evolution with Josh Muskin, Web Mechanix's' VP of Sales and Marketing, who joins us to shed light on the new dynamic world of audience targeting. Amidst the upheaval of increased privacy measures and the demise of traditional demographic targeting, Josh brings to the table a success story that will change the way you think about leveraging first-party data. His experience in the financial sector, overcoming the loss of granular targeting, has paved the way for a broader audience approach that not only slashes advertising costs but also amplifies reach and campaign potency. This episode is a treasure trove for marketers seeking to navigate these transformations with finesse and effectiveness.As we peel back the layers of our discussion, we uncover the game-changing strategy of pinpointing a single, potent lead indicator that revolutionizes ad campaign scaling. Imagine the possibilities when a client can scale their campaigns by 20X with better ROI  embracing this method. The conversation doesn't stop there; we also explore the rise of AI in content planning and the generation of ad variations. However, we reaffirm the indispensable role of the human touch in this AI-assisted landscape. For those hungry for a deeper dive into these strategies, we discuss resources like the Digital Marketing Insider newsletter and WMXtra platform—your compass for staying at the forefront of digital marketing innovation.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn