Remarkable Marketing Podcast

Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology.In the throes of crafting campaigns that resonate with every kind of fan, from die-hard enthusiasts to families looking for a weekend outing, Dave unpacks the importance of data ownership and astute audience targeting. We're talking about tailoring messages that don't just reach your inbox, but speak to your heart as a fan, igniting the thrill of the game before you even set foot in the stadium. As the conversation unfolds, discover the balancing act between innovative AI tools and the irreplaceable ingenuity of experienced marketing pros, creating a playbook that's as much about numbers as it is about narrative. Tune in for a masterclass in driving the home team advantage—from the digital front lines to the roaring stands.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets behind converting skeptical clients into success stories with Hannah Balliet from Ugly Mug Marketing, as she unfolds an electrifying tale of a doubtful  client who had no sales from paid social and transformed Facebook into one of their top sales channels. Imagine making your company's social media presence into a sales juggernaut in just a few months; Hannah reveals how strategic content and targeted campaigns can establish your brand as an industry expert and drive tangible sales growth, propelling your business to new heights across multiple locations.Prepare to be inspired by the power of paid social and its ability to streamline customer interactions and expedite lead follow-ups. This episode is a treasure trove of insights for businesses looking to harness the potential of digital marketing, focusing on swift action on leads and the art of maximizing revenue through paid social. Join us as we explore the transformative effects of a focused social media strategy and the specialized tactics that can skyrocket your business's growth.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Tune in for sage advice as Nicky breaks down his experience being on more than 600 podcast appearances, fostering a mutually beneficial dynamic with hosts along the way. His candid narrative offers actionable insights for those looking to elevate their marketing game by guesting on podcasts.  Nicky’s tactical shift to engage with over 600 podcasts to get in front of 2 million listeners within two years is nothing short of remarkable. His method fostered a mutually beneficial dynamic with hosts and allowed him to share his journey in a manner that resonated with listeners. This strategy was not merely about gaining exposure but also about providing value and hope to those navigating the challenges brought by global upheavals.His approach centered on three main pillars: inspiration, value to the host, and building relationships. Nicky emphasized the importance of coming into each show with the intention to inspire, thereby addressing the collective experience of living through tumultuous times. By prioritizing the hosts' experience and satisfaction, he ensured that his appearances would be beneficial for both parties. And by focusing on relationship-building, Nicky converted conversations into business opportunities, generating significant revenue in the process.Listeners of this podcast episode will walk away with not just stories of success, but also a framework for utilizing podcasts as a tool for business growth. The discussion is filled with tactical insights, including the use of PodMatch, a service that connects podcast hosts with potential guests through artificial intelligence. This tool was instrumental in Nicky’s success, allowing him to consistently pitch and appear on various shows.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

The MEME LORD guests on the podcast and discusses how he has made $13 Million from memes!   He shares his best performing meme monetization tactics.We know that everybody loves memes, here's what's interesting about them from like a deeper psychological standpoint and why they fit so well with marketing. The term meme actually dates all the way back to the 80s and is in reference to Darwinism, and it's about biology, and a meme is really a transfer of information from one culture to another. So think about it: if you're on an island and one group of monkeys is using a rock to open up the coconuts and a monkey from across the island sees that thing happening and then goes back and teaches it to the other monkeys. That is memetic transfer of information. Fast forward to the 2024. We think of it as pictures from some scene in a movie or an event that someone else has put images or text over to change the context. So it's just a transfer of information between cultures. But how we're using it in marketing is a if we know in marketing our ideal client was busy watching the Super Bowl, We know there's a lot of things that happened that if we could capture that moment and put it in front of them they're going to have a snapback remembrance to. So there's an emotional connection and if we can immediately get their attention, that's what marketing is -getting people's attention. And then what we do with it from there is up to us. Drewbie shares one of his top memes - CALL THE DAMN LEADS!  He has a book by the same name that is 150 pages of brilliant sales strategy insights that listeners can download for free at https://callthedamnleads.com/pages/carepackageSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Overcoming adversity to conquer the marketing world isn't just a dream—it's Andrea Merrill's reality. Journey with us as the CEO of Virtually Adventurous unravels her ascent from battling personal health issues and financial turmoil to becoming a marketing marvel. Her unique combination of psychology and behavioral analysis, paired with unstoppable determination, has not only propelled her agency to success but also revolutionized her client's business during the toughest of times. Prepare to be inspired by her story of innovation and growth that proves when life gives you obstacles, you turn them into opportunities.As a bonus Andrea shares her expertise in helping professional speakers get speaking engagements and maximize their earnings as a professional speaker. Ever wondered how to transform speaking engagements into a goldmine? Look no further.  Andrea dives into the nuanced world of speaker monetization and the art of selling from the stage that can make or break your success.  We dissect how speakers can extend their influence beyond the stage with some simple finesse for dramatically better results.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather invaluable insights into the continuous cycle of learning and lead nurturing that paves the way for scaling your marketing feats to new heights.Navigating the minefield of client expectations in digital marketing is no simple task, yet this episode aims to equip you with the tools for success. We delve into the dangers of overpromising and underline the imperative of establishing transparent communication and achievable goals. Marketing is not just an expense; it's an investment that can actively shape outcomes, turning the process into a data-driven power play. Aligning with clients on a common vision of marketing as a long-term investment sets the stage for enduring prosperity. And for those thirsty for knowledge, we spotlight a resource that promises to guide you in applying these effective marketing strategies to your own ventures – all under the sage guidance of our guest, Paul Cassimus.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets to skyrocketing SEO rankings and master the art of content marketing with our special guest, Raj Goodman Anand from Goodman Lantern. He walks us through a fascinating case study where his team ingeniously amplified a storage business's online presence, sans a physical address, through hundreds of tailored location-specific pages. The result? A surge in organic traffic and a spike in conversion rates—proof that smart, targeted content isn't just buzz; it's business. As the conversation shifts gears, we wade into the buzzing current of AI's role in content creation. Yes, AI tools like Chat GPT are reshaping the content landscape, but we'll tell you why they can't replace the irreplaceable—human creativity. We discuss the dance between AI and authentic storytelling, essential in winning over both the sophisticated algorithms of search engines and the hearts of real people. With search engines evolving to mimic human conversation, our discussion turns to the seismic shifts in SEO strategies and the pivotal balance between technology and the human touch. So, tune in and equip yourself with the knowledge to navigate the ever-changing tides of content creation and SEO.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Imagine redefining the marketing playbook for sports documentaries to capture the rapt attention of audiences far and wide. That's exactly what our guest, Amy Zwagerman, accomplished with the ESPN Films 30 for 30 series. With her deep-seated knowledge as a fractional CMO and a veteran in media entertainment, Amy takes us behind the scenes of employing a theatrical model that transitioned these documentaries from mere TV shows to a conversational centerpiece. She narrates the thrilling ride to securing an exclusive Best Buy deal, landing in holiday gift guides, and clinching the top spot on Amazon amidst the holiday chaos. Her narrative is a testament to how a dash of innovation and unwavering belief can leave an indelible mark on a project's legacy.Transitioning to the labyrinth of startup marketing, we dissect the artful blend of analytics with creativity while underscoring the potency of authenticity in customer relationships. Startups, listen up! There are hurdles aplenty, yet Amy illuminates the path with strategies such as meticulous market testing and the criticality of product differentiation before you unleash your brainchild to the world. She champions customer involvement in product development via beta testing to fine-tune your offerings. And for those founders flying blind in the marketing stratosphere, Amy previews a bespoke marketing strategy service and an upcoming course designed to anchor your startup's branding and positioning for a smashing market entry.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wonder how a sandwich chain can harness the spirit and traditions of firefighting to create a blazingly successful marketing campaign? Buckle up as marketing maestro Doug, a CMO with a wealth of experience spearheading dynamic strategies at Firehouse Subs joins us on the Remarkable Marketing Podcast to share his secrets. His tales aren't just about selling subs; they're about storytelling that fuels brand growth and connects with consumers on a deeper level. With Doug's guidance, you'll find that the core principles of marketing have the power to transcend industry lines, offering invaluable insights for anyone ready to set their own marketing efforts ablaze.Get ready to sink your teeth into a story that's as juicy as a Firehouse Sub!  This episode isn't just a chat; it's a master class in creating a brand's story to cook up growth  from remarkable marketing . Through Doug's expertise, learn how to create a story that resonates with customers and keep them coming back for seconds, thirds, and more. If you're craving a marketing strategy that leaves the competition feeling toasted, then this episode is the secret sauce you've been searching for.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the full potential of your digital identity with Jason Barnard, the brand SERP maestro from KaliCube, who joins us to share his wealth of knowledge on crafting powerful personal brands online. He offers a blueprint for harnessing the power of search engine results to reshape perceptions, ensuring that your digital presence aligns perfectly with your career ambitions. This episode isn't just about suppressing the negatives; it's a masterclass in proactively sculpting your online narrative to open doors to new opportunities and elevate your professional image.Jason shares a captivating case study, in managing an executive brand in search engines. Witness the transformative impact of a well-managed personal brand SERP, as we examine the strategic shifts necessary for Google—and the world—to see you in a new light. Whether you're ascending the corporate ladder or pioneering your entrepreneurial journey, these insights will arm you with the strategies to command your niche and catapult your career to extraordinary heights. Join us and Jason Bernard for an episode that could be the turning point for your personal brand's success story.Jason also shares with listeners a free guide to building your personal brand in search engines.  https://solutions.kalicube.com/google-knowledge-panel-instruction-manualSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn