Our latest conversation with this Chief Marketing Officer unveils the meticulous tactics behind Showcase IDX's exponential surge in success. Kurt takes us through the importance of revamping traditional marketing, implementing repeatable systems, and the pivotal role customer feedback played in fostering robust reseller relationships that now generate 40% of the company's revenue. As you listen, you're not just getting an interview; you're receiving a master class in aligning team efforts, building trust, and establishing a growth-centric mindset.

Ever wondered how to turn professional connections into a powerhouse for business growth? This episode has the answer, as it dissects the subtle art of net weaving—the progressive cousin of networking. Kurt reveals how servant leadership and becoming a trusted resource in your network can lead to unforeseen opportunities, citing his own experience of growing a zero-reseller business into a reseller-reliant phenomenon. We've packed this discussion with actionable advice and even offer a guide to net weaving that could redefine your professional trajectory. Tune in for a session brimming with inspiration and learn how to weave your net for success.

How a Company Went from Zero Resellers to Resellers Driving 40% of Sales