Remarkable Marketing Podcast A Product Marketing Executive at Apple Drives $600 Million More in Sales by Convincing Apple'e CEO to Let the Customer Decide about the Future of his Product
Prepare for a thrilling expedition into the heart of product marketing with David Fradin, a product marketer behind some of the tech industry's most iconic product launches. With a legacy that includes shaping the future at behemoths like HP and Apple, David joins us to unravel the tapestry of product marketing history, from its brand management beginnings to the intricate dance of contemporary tech tactics. He regales us with tales of triumphs and tribulations, like spearheading Apple's first hard disk drive and convincing Apple's CEO to let the customer decide the future of his product.
As we navigate the twists and turns of product life cycles, David sheds light on key moments that have defined the landscape, including the phasing out of the Apple III. With insights into the daring moves of product cannibalization to remain at the pinnacle of the market, David paints a vivid picture of the battlefield where product managers and marketing managers engage. He stresses the art of authority and customer connection in devising formidable market strategies. For those aspiring to leave their mark in product marketing, don't miss this timeless story with David Fradin.
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