Remarkable Marketing Podcast The Power of Personal Branding on LinkedIn - Advanced Strategies to get 4X the Results
Unlock LinkedIn's Potential: Insider Tips with Shannon Kuykendall
In the episode of 'The Remarkable Marketing Podcast', Shannon Kuykendall, a LinkedIn guru, shares her insights on how to effectively leverage LinkedIn for personal and executive branding. Discussing the importance of consistency in content creation, focus on quality over quantity, and strategic use of startup story-telling, she asserts that LinkedIn is a crucial platform for B2B businesses. Shannon also shares her optimism towards forthcoming updates in LinkedIn, predicting an increased focus on followers rather than connections. She further shares tips on enhancing profile visibility, creating compelling first lines for posts, and strategic use of LinkedIn newsletters.
00:00 Introduction and Guest Presentation
00:32 Understanding LinkedIn's Business Application
01:06 The Right Approach to LinkedIn
02:38 The Importance of Content Creation
03:30 The Role of Demand Generation
05:27 The Success Metrics on LinkedIn
07:40 The Impact of LinkedIn's Upcoming Changes
11:26 The Importance of a Strong LinkedIn Profile
13:59 The Value of LinkedIn Premium
15:41 Creating Quality Content on LinkedIn
22:01 The Power of LinkedIn Newsletters
27:01 Conclusion and Final Thoughts
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