What it takes to Scale a Company 8X from $20M to $150M in Revenue

Scaling Businesses: An Interview with Corey Quinn

This podcast episode features an interview with Corey Quinn, a growth expert who helped a business scale up from a revenue of $20 million to over $150 million. Corey discusses the strategies including specialization, client retention, outbound sales through thoughtful gifting, leveraging industry conferences and events. He emphasizes the importance of delivering unique experiences to target audiences, effectively changing the sales dynamics. Corey also shares his journey with becoming a business advisor for law firms and his efforts in helping businesses move away from founder-led sales through focus, positioning, and effective sales strategy. Towards the end, Corey introduces his forthcoming book 'Anyone, not Everyone' which lays out a five-step process to transitioning from a generalist to a vertical market specialist.  Corey offers listeners a free copy of his ebook.

00:00 Introduction and Guest Presentation

00:09 Corey's Journey to Scaling a Business

01:54 The Importance of Client Retention

02:41 Specialization in Serving a Specific Market

03:14 The Role of Digital Marketing in Business Growth

07:36 The Power of Incentives in Outbound Sales

11:54 Creating Unique Experiences for Clients

14:45 Escaping Founder-Led Sales

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