Step inside the fascinating world of ghostwriting with Joshua Licek, a literary virtuoso who has written over 80 books, including some that have soared to the heights of bestseller lists and snagged prestigious awards. In our discussion, Joshua unveils the art of transforming behind-the-scenes experts into celebrated names, all through the alchemy of his ghostwriting prowess. It's not just about stringing eloquent words together; it's about sculpting a lasting legacy for the unsung heroes of knowledge who may not be versed in the art of self-promotion.

Ever thought controversy could be your best marketer? Joshua advocates for an unorthodox self-promotion strategy that channels the same energy as a coffee shop turning a scathing review into a viral sensation. Drawing from his book, "So Good, They Call You a Fake," he shares insights on turning criticism on its head, using it as a propellant towards success. This episode isn't just a peek into the ghostwriter's realm; it’s a masterclass in flipping the script on negativity, compelling for anyone looking to harness detractors' energy to fuel their ascent. Discover how Joshua's approach has not only shaped his career but shifted the social media landscape and public discourse around personal branding and dealing with criticism.

Bad Reviews are Good Reviews. Haters are Your Most Valuable Marketers - Just Let Them Talk