Remarkable Marketing Podcast

In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additionally, she shares a success story of reaching an underserved market through Spanish language ads, resulting in an insane ROI. Marilyn offers valuable tips and introduces her book, the Google Business Profile Training Guide, to help listeners optimize their profiles for local search dominance.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this enlightening episode, negotiation expert Jacob Warwick delves into the often-overlooked aspect of marketing oneself, drawing parallels between go-to-market strategies for products and for individual careers. Warwick shares insights from his journey of transition from a marketer for software companies to an entrepreneur and mentor, emphasizing the importance of positioning oneself as a premium product in the career market. He discusses the use of behavioral psychology in negotiation and marketing, offering tangible advice and strategies for viewers to apply to their careers. Warwick highlights the necessity of a strategic approach to personal branding and executive positioning, similar to planning exceptional marketing campaigns for products. The conversation includes actionable tips on how to initiate and maintain impactful conversations, negotiate effectively, and ultimately achieve much higher compensation in your career00:00 Introduction and Guest Presentation00:46 The Art of Self-Marketing01:27 Applying Marketing Strategies to Personal Branding03:15 The Importance of Personal Branding04:25 Challenges in Promoting Yourself05:40 The Power of Consistent Personal Branding09:09 Negotiation Tactics for Career Advancement09:46 The Impact of Mindset on Negotiation16:28 The Role of Reputation in Career Negotiation17:42 Real-life Success Stories20:37 Getting Started with Personal BrandingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it. From the power of a well-told story that can skyrocket the value of a product or service by 27 TIMES, to the science of how our brains are wired to respond to narratives, Aurora, an acclaimed writer and entrepreneur, shares her incredible transition from grief coaching to becoming an author, marketer and serial entrepreneur. She spills the secrets of using storytelling to not just engage, but to turn words into tangible wealth.Aurora shares advice for marketers and executives on leveraging storytelling and creating minimum viable products (MVPs) to test ideas.  She shares a story about creating a MVP in just a few weeks, which led to generating $250,000 in 90 days through strategic storytelling and solid marketing strategy.In a second story Aurora shared how to make a pivot that can change the trajectory of your career.  Imagine stepping up to pitch at the Banff Media Festival with everything on the line. Aurora did just that, and her boldness paid off in unexpected ways, sparking a career evolution from screenwriter to a sought-after film development executive. Her journey is filled with lessons in adaptation and the critical importance of seizing opportunities, even when they're outside your comfort zone. But how exactly can you captivate, convince, and compel your audience? Aurora breaks it down with a three-step neuroscience marketing approach that she and her clients use to great effect. From practical tips on book launches to her own foray into fantasy with a Kickstarter campaign, her strategies are a treasure trove for anyone looking to elevate their marketing game. And if that's not enough, Aurora also teases her “Marketing Fast Track” book offer – a blueprint that has already turned the key to success for many.00:33 Aurora Winter's Writing Journey and Achievements01:13 The Power of Storytelling in Marketing02:01 Aurora's Entrepreneurial Journey and Business Successes02:21 The Art of Pivoting in Business03:21 The Strategy Behind a Successful Business Pivot06:43 The Impact of a Successful Pivot07:06 The Importance of a Minimum Viable Product07:48 The Power of a Remarkable Marketing Story07:59 The Challenges of Pivoting and Overcoming Perfectionism11:07 The Art of Pitching and Its Impact on Business17:42 Turning Words into Wealth: The Concept18:08 The Neuroscience Behind Turning Words into Wealth20:59 The Tragedy of Dropping the Ball on Marketing21:54 Exploring New Avenues: From Nonfiction to Fiction22:37  Offer for ListenersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

The founder of MagicTree Superfoods - an online e-commerce startup which provides the best natural healing herbs from across the world - shares how he amassed a following of over 500,000 followers on social media platforms to build his business.Highlighting the pivotal role of TikTok in achieving viral success and organic growth across social media platforms, the founder turned marketer emphasizes the importance of adapting to market changes, the challenges of diversifying marketing channels, and the value of building a strong email list. Leigh also offers advice to other marketers on the importance of networking, staying open-minded, and the power of organic social media. He concludes by sharing a special offer for listeners and ways to connect with Magic Tree online.00:19 Lee's Background and Journey to Entrepreneurship01:07 The Birth of Magic Tree and Its Products02:08 Understanding Naturopathy and Founder's Passion03:11 The Role of Social Media in Magic Tree's Success03:57 The Power of Persistence and Value-Driven Content05:23 Expanding Reach: From TikTok to Instagram and Facebook09:11 The Importance of Diversification in Marketing09:42 Challenges and Learnings in Building Other Channels11:11 Advice for Other Marketers and FoundersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, product marketing expert Craig Rapihana shares his journey from being a builder in New Zealand to becoming a successful entrepreneur in the United States. His breakthrough came when he identified a market gap for pool floats and capitalized on it through aggressive marketing at boat shows and ultimately breaking into retail and television marketing. Craig emphasizes the importance of knowing and understanding your market, maintaining an inventory that matches demand, and mastering unit economics for a successful business. He also provides a fresh perspective on leveraging digital distribution channels like Amazon and TikTok Shop while still maintaining a focussed approach to the traditional hands-on customer interaction.00:00 Introduction and Guest Presentation00:27 Craig's Journey into Product Marketing01:47 The Birth of Lazy Buns Pool Float Noodles02:24 The Power of Trade Shows in Marketing02:45 Breaking into Retail and Expanding the Business04:10 The Importance of Customer Feedback04:59 Product Manufacturing and Development05:37 The Power of Guerrilla Style Marketing09:36 The Success Story of Lazy Buns Pool Float Noodles12:07 The Role of Amazon in Product Marketing13:59 The Importance of Understanding Unit Economics16:41 Exploring New Digital Distribution Channels19:55 The Power of Amazon in Product MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the transformative power of branding with the Laura Sauter, a seasoned expert in the field, who has some inspiring stories of reshaping company identities.  As she takes us through the pivotal "three T's"—Transition, Trajectory, and Trouble—Laura unveils the moments that signal a company's readiness for a branding metamorphosis. Whether it's a boutique firm  or a large corporation, she demonstrates how strategic branding can be the linchpin to a business's connection with its audience and its sustained market success.The outcomes illustrate the importance of consistent branding and well-named businesses to ensure high business valuation. The episode concludes with Laura providing advice for marketers and business leaders, emphasizing the real value of branding and encouraging early investments in attaining the right brand representation.00:00 Introduction and Guest Presentation00:19 Understanding the Concept of Branding01:19 Case Study: Branding for a Large Company03:35 Case Study: Branding for a Small Interior Design Firm05:43 The Impact of Branding on Business Valuation07:23 The Importance of Brand Consistency09:01 Advice for Marketers and Business Leaders on BrandingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Advanced Email Marketing Strategies with Flowium's CEOIn this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Yahoo, that could potentially land emails in the spam folder. To address this, he emphasized the need for proper domain setup, list cleanup, visible unsubscribe options and avoiding spam reports. The episode concludes with Andriy offering helpful resources for technical guidance provided on Flowium's website and YouTube page.00:00 Introduction and Guest Welcome00:32 Andri's Successful Email Marketing Story02:56 The Impact of Customer Stories in Marketing04:27 The Results of the 'Lady of the Month' Campaign05:25 Advice for Email Marketing in 202405:47 The Impact of Stricter Email Sending Rules07:48 How to Adapt to the New Email Marketing LandscapeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand.Then, we shift gears to the corporate arena where personal branding isn't just a nice-to-have, but a career accelerator for executives. It's about breaking out of the 'medium' mold and basking in the glory of 'A quality' achievements.  This is your blueprint for personal branding success. It's not merely about listing accolades; it's about crafting a narrative that's as compelling as your track record. So, whether you're a seasoned exec or an up-and-coming professional, let's elevate your personal brand from a concept to a career catalyst. Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Anne Laffin, a seasoned marketer, discusses her marketing journey, particularly working with startups, and shares key insights into effective marketing strategy. She sheds light on a successful webinar program she built at a FinTech startup which resulted in a significant lead generation after a regulatory change. Anne highlights the importance of offering valuable, engaging content as a way to attract potential clients. She also stresses on the need for startups to engage in experimental marketing due to limited resources and the absence of historical data. Anne talks about the disconnect often present in how founders perceive marketing. She emphasizes the need for establishing strong systems and tools for effective marketing. She concludes by recommending startups to have a flexible marketing plan and readiness to pivot.00:24 Anne's Marketing Success Story02:18 The Power of Thought Leadership04:24 Working with Startups: Challenges and Strategies06:15 Solving Marketing Problems08:07 Advice for Early Stage CompaniesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets to slashing advertising costs and supercharging your campaigns with the insights of media buying guru Robert Brill. Tune in for an exhilarating journey through the landscape of digital marketing, where Robert reveals how a strategic pivot in a healthcare campaign led to a staggering 90% reduction in lead costs. Discover the art of maximizing ad spend in the music industry using dynamic creative banners, and learn why data, meticulous testing, and constant campaigns resulted in truly remarkable and insanely great return on ad spend.Embark on a deep dive into the enigmatic world of digital advertising algorithms with a focus on giants like Meta, Google, and the rising star, TikTok. Robert guides us through a creative testing framework that exploits Meta's algorithm to distill the quintessence of ad effectiveness, ensuring your message resonates with the right audience. We'll also traverse the B2C and B2B terrains of TikTok's unique algorithmic approach and conclude with a look at how these dynamic digital strategies are reshaping media buying and content creation, setting the stage for what's to come in 2024 and beyond.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn