Strategies for Driving Revenue Growth with Email Marketing in 2024

Advanced Email Marketing Strategies with Flowium's CEO

In this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Yahoo, that could potentially land emails in the spam folder. To address this, he emphasized the need for proper domain setup, list cleanup, visible unsubscribe options and avoiding spam reports. The episode concludes with Andriy offering helpful resources for technical guidance provided on Flowium's website and YouTube page.

00:00 Introduction and Guest Welcome

00:32 Andri's Successful Email Marketing Story

02:56 The Impact of Customer Stories in Marketing

04:27 The Results of the 'Lady of the Month' Campaign

05:25 Advice for Email Marketing in 2024

05:47 The Impact of Stricter Email Sending Rules

07:48 How to Adapt to the New Email Marketing Landscape

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