Remarkable Marketing Podcast

This episode features an inspiring conversation with Stacey, a bestselling author with over 20 books, speaker, and podcaster who was named one of the top 10 entrepreneurs in 2023 by Apple News. Stacey shares her remarkable journey from a challenging childhood illness that left her with epilepsy to becoming a successful entrepreneur. Overcoming personal and professional obstacles, Stacy turned her struggles into a force for good by helping others cope with epilepsy through writing and holistic living. Her work has expanded into a successful business focused on health and wellness, impacting millions of lives through books, speaking events, podcasting, and advocating for disability rights in front of Congress. Stacey's story is a testament to the power of resilience, authenticity, and the desire to help others.00:00 Introduction to Today's Inspiring Guest00:23 Stacy's Life-Changing Journey Begins01:25 Overcoming Epilepsy and Embracing Holistic Living02:24 From Personal Struggle to Bestselling Author04:30 Expanding Influence: Blogging, Speaking, and Podcasting09:15 The Power of Authentic Content and Passion11:36 Advice for Aspiring Marketers and Content Creators13:48 The Long Road to Success: Building a Personal Brand15:57 The Impact of Podcasting and Looking AheadSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers extensively in his book. A key part of the conversation centers on Wong's work with Borealis Foods, a food tech company creating affordable, healthy food options aimed at combating malnutrition. He shares a compelling story about gaining support from celebrity chef Gordon Ramsey by highlighting the company's mission, emphasizing the power of storytelling in marketing. The episode dives deep into the principles of building a strong personal brand, including the importance of authenticity and finding one's unique positioning in the market. Wong advises individuals to focus on understanding themselves and owning their narratives, stressing that successful personal branding is rooted in genuine self-presentation.  Tune in to discover how crafting a great founder story isn't just a marketing strategy—it's a way to change lives.00:29 Henry Wong's Journey in Marketing and Business01:22 The Power of Personal Branding01:53 A Success Story: Marketing with a Mission05:42 The Impact of Personal Branding on Individuals09:33 The Essence of Personal Branding and AuthenticitySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric interviews John Hewitt, a legendary entrepreneur with over 55 years of experience in building successful businesses and franchises such as Jackson Hewitt and Liberty Tax. John shares his journey from starting at H&R Block to creating a billion-dollar company, emphasizing the significance of innovation, like developing the first tax software for Apple computers, and the power of effective franchise marketing. Hewitt highlights his commitment to helping others succeed, detailing how he helped over 1,000 people become millionaires through his unique approach to business. He stresses the importance of having a vision, creating a system that franchisees can follow, and differentiating in the marketplace. John also discusses his bestselling book 'I Compete', offering insights into competitive success and sharing advice for marketers on how to stand out in a crowded market.00:00 Introduction to the Episode and Guest00:21 John Hewitt's Remarkable Journey in Business02:51 The Secret to Franchise Success04:59 The Importance of Following the System in Franchising07:09 Marketing Strategies for Franchise Success10:16 John Hewitt's Philosophy on Life and Business12:28 Final Thoughts and Advice for MarketersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target accounts. Danny also shares strategies for measuring community engagement and conversion into business opportunities, underlining the importance of quality interactions over sheer numbers. Dani shares advice for marketers considering building a community and tactics to drive demand generation and account based marketing with your community.zIf you're aiming to cultivate a brand community or amplify your account-based marketing efforts, Dani's practical advice on assessing demand and blending digital spaces with live events is invaluable. This episode is your roadmap to creating marketing communities that not only resonate but also deliver measurable success.00:25 Dani's Journey into Community Building01:09 The Essence of Building a Community for Companies02:16 Case Study: Building a Community for Modern Marketers05:31 Measuring Success in Community Building12:08 Advice for Marketers Considering Community CreationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Milena, CEO of Unhustle, shares her journey from a successful marketing career to advocating for a balanced approach to work known as 'Unhustle'. With experience in marketing for 25 years and clients like Madonna, Milena discusses the drawbacks of hustle culture in creativity and marketing. She emphasizes the importance of rest, focusing on impact rather than hours worked, and finding inspiration outside of work. Milena also recounts her best marketing campaigns, highlighting how great ideas often come during moments of rest, including a story of how a hike led to a successful campaign. She notes the positive impact of speaking at the World Economic Forum on Unhustle's visibility. The discussion concludes with advice for marketers on achieving balance and creativity, along with an invitation for listeners to assess their own burnout levels through a free assessment on the Unhustle website.00:19 Milena's Journey from Marketing to Unhustle01:43 Exploring the Unhustle Philosophy03:33 The Power of Creativity and Authenticity in Marketing05:39 Milena's Most Impactful Marketing Stories08:12 The Global Impact of Unhustle and Future Aspirations09:50 Advice for Marketers Seeking Balance and Creativity10:49 Understanding and Assessing Burnout12:13 Closing Thoughts and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highlighting the role of storytelling in increasing visibility, brand awareness, and community impact. Carroll emphasizes the importance of narrative transportation and engagement through storytelling for memorable marketing strategies. The episode concludes with a special offer for a consultant's brand strategy workbook designed to aid in developing effective brand strategies.Get the Complimentary Brand Strategy Workbook Here00:16 Samantha's Background and Career Journey01:39 Successful Marketing Story: Nonprofit Hospital Case03:50 The Power of Storytelling in Marketing06:05 Creating Branded Campaigns and Their Impact09:00 The Importance of Engagement and ROI in Marketing14:32 The Role of Brand Storytelling in Marketing Strategy22:21 Complimentary Brand Strategy WorkbookSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric welcomes Brian, CEO of Profit Finders, a revenue operations strategy firm. Brian shares his journey from owning a manufacturing company to helping businesses grown revenue 3X  by working with his firm Profit Finders. He emphasizes the importance of integrating marketing, sales, and customer support to enhance value and collaboration. Brian also highlights the significance of learning and development in their strategy. He shares a success story of assisting a company in tripling its revenue by identifying and capitalizing on market needs such as reducing lead times and offering modular furniture options, leading to a market-dominating position. The conversation includes strategies for using joint ventures and affiliates to expand market reach, and the compound growth effect of incremental improvements across business areas. Brian concludes by offering listeners free access to his books and a personal market dominating position consultation.Get the Free Profit Finders Books Here00:16 Brian's Background and the Concept of Profit Finders01:11 The Importance of Interdepartmental Collaboration01:46 The Role of Learning and Development in Revenue Operations02:24 Brian's Approach to Training and Skill Acquisition03:24 Case Study: Tripling a Company's Revenue03:34 The Power of a Market Dominating Position07:15 The Impact of Strategic Joint Ventures and Affiliates08:16 The Counterintuitive Nature of Market Dominance10:58 The Power of Incremental Improvements14:07 Get Brian's Books for Free and and Final ThoughtsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Strategies for Scaling Marketing and Managing Expectations In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the importance of marketing and the challenges of scaling too fast. Jeff also shares insights on the hurdles of bringing innovative products to market, the significance of managing expectations, and the vital role of strategy over tactics in marketing. Moreover, he touches upon the dynamics of working with venture-backed companies, the importance of investment in marketing, and advises on remaining adaptable and strategic amidst evolving marketing channels. The episode wraps up with Jeff introducing his books, which offer insights into self-directed investing and applying military strategies to business growth.00:20 Jeff's Current Projects and Marketing Strategies01:20 Success Story: E-commerce Company Growth02:24 Challenges in Marketing and Sales03:13 Another Success Story: Overcoming Marketing Challenges12:16 The Importance of Strategy in Marketing14:50 Jeff's Books and Final ThoughtsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content like stock market investments - you have to think longer term vs immediate gratification. Becker also shares personal success stories, underscoring the profound impact of content on community building and customer engagement. The episode concludes with Becker highlighting key learnings from his 10 years in content marketing and advocating for an approach focused on delivering valuable, unbiased content to captivate today's buyers.  Join us for a compelling conversation that will leave you rethinking the role of content in your marketing playbook.Michael's book is available here00:22 Michael's Journey and Marketing Strategies02:44 The Impact of Content Strategy on Web Traffic03:47 Challenges in Quantifying Content Marketing06:58 The Role of Content in the Buyer's Journey09:20 The Evolution of Content Marketing11:12 Michael's Personal Content Marketing SuccessSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric hosts David Feldman, a former corporate finance exec turned top copywriter and personal branding expert. David shares his journey from working at Goldman Sachs and Micron Technology to becoming disillusioned with the corporate world, leading him to sell his house and travel Europe with his family while starting a freelance copywriting career on Fiverr.com. His discovery and massive success in copywriting led to the establishment of Mug Branding, a full-service digital marketing agency focused on personal branding. David emphasizes the importance of personal branding for entrepreneurs, revealing how it has significantly enhanced the visibility and tripled the revenue of his clients' businesses. He shares strategies for building personal connections through storytelling and relatability on social media platforms, illustrating how personal branding can triple business outcomes by fostering genuine connections. The session concludes with an invitation for listeners to reach out to David for advice on building their personal brand.00:13 David's Journey from Corporate to Freelance00:46 Rise to Becoming the Top Copywriter on Fiverr01:35 Transition to Full Service Digital Marketing02:31 The Power of Personal Branding04:38 Success Stories and Impact of Personal Branding07:17 The Strategy Behind Personalized BrandingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn