Remarkable Marketing Podcast

This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery. From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him to sobriety and his purpose of helping others. Adam discusses the impactful role of marketing in saving lives through storytelling he does to 50 Million people on social media every month and the importance of sharing recovery stories to reach and assist those struggling with addiction. He explains his approach to coaching and training individuals in recovery to write and publish their stories, his work in creating a 50-state resource guide, and the significance of conveying a hopeful vision of life after recovery to encourage individuals to seek help. Adam's story underlines the power of persistence, the impact of relatable and hopeful messaging, and the crucial role that believing in the value of what one is advocating for plays in effective marketing and outreach.For those struggling with addiction, here are some critical resources Adam shared For a Free digital and audio copy of Adam's book visit https://recoveredonpurpose.org For the Free Relapse Prevention Worksheet visit https://recoveredonpurpose.org/relapse-prevention-worksheet-2/ Recovered On Purpose on Facebook https://facebook.com/recoveredonpurpose00:00 Inspiring Journey: From Addiction to Bestselling Author00:17 The Remarkable Story of Recovery and Purpose02:15 Marketing with a Mission: Saving Lives Through Storytelling04:39 The Power of Consistency in Messaging and Outreach06:47 Recovery Marketing: A Dual Approach to Helping Addicts10:16 The Art of Persuasion: Relating and Inspiring in Recovery Marketing15:20 Learning from the Past: Reflecting on Anti-Drug Campaigns18:07 Resources and Support for Those Struggling with AddictionSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in helping thousands of entrepreneurs improve their marketing and, through his books, enabling them to achieve more success. He advocates for short, focused books ('Shooks') that provide value within an hour or two of reading, making a case for bite-sized, impactful content in today's fast-paced world. The episode also explores the changing landscape of publishing, touching upon the advantages of self-publishing and hybrid models over traditional publishing routes. Mike offers advice to prospective authors on starting their book projects and introduces his 'magic kit' offer, consisting of three of his digital books available to listeners. This episode serves as an insightful guide for anyone considering authorship, emphasizing the effectiveness and potential of short-form books in engaging readers and disseminating valuable content.Get three of Mike's books here for free - https://mikecapuzzi.com/magic/00:24 Mike's Journey from Engineering to Bestselling Author01:29 The Power of Publishing: Mike's Take on Marketing and Authorship05:35 The Magic of Short Books: Revolutionizing Reading and Writing13:47 Navigating the World of Publishing: Traditional, Self, and Hybrid16:26 Final Thoughts and Special OfferSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offers advice on achieving remarkable results in the competitive landscape of 2024 content marketing.00:16 Tom's Journey: From Marketing Automation to Founding Intel AI00:50 The Power of Organic Marketing and Content Creation01:34 Entail AI's Unique Approach to Content Strategy and Creation05:10 Challenges and Solutions in Content Marketing08:10 Advice for Marketers in 2024: Standing Out in a Sea of Content10:22 The Human Touch: Why Expert-Created Content Wins Over AISend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event.  Moreover, Daniel touches upon his innovative book launch and the significant impact of big, creative ideas in marketing. The episode underscores that adopting creative and differentiated approaches in crowded markets can exponentially increase business success. What are ideas that influence people?  Get the book in a box experience free here:http://www.bigideasbox.com00:20 Unveiling the X Factor Effect Methodology01:39 The Power of Core Beliefs in Marketing04:11 The Blue Java Banana: A Lesson in Differentiation07:52 Event Marketing Success: From 1,000 to 7,400 Attendees11:21 Innovative Book Launch: Beyond the Ordinary12:23 Big Ideas & Creative Execution: The Ultimate Marketing Strategy16:46 The Impact of Creative Marketing on Business SuccessSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasizes the importance of consistency in content creation, highlighting how a daily commitment to posting on social media led to his substantial growth in followers and recognition from notable figures like Grant Cardone. Warrington discusses the impact of personal branding, sharing practical tips for marketers and entrepreneurs on building a successful brand that resonates with audiences. Through his story, he demonstrates how dedication, strategic content creation, and genuine engagement can transform a career and establish a significant presence in competitive industries.00:15 Grant's Journey from Construction to Marketing Maven01:20 The Power of Consistent Personal Branding01:43 Grant's Breakthrough with Grant Cardone03:38 The Role of Social Capital and Personal Branding04:40 The Importance of Consistency and Quality in Content Creation09:03 Building a Personal Brand Across Various Careers10:13 Marketing Tips for Personal Branding and BeyondSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.00:14 Sue's Journey: From Big Firms to Fractional CMO01:00 The Power of Strategic Marketing and Sales Synergy01:08 Achieving Remarkable Results: A Case Study06:58 The Importance of Consistency and Teamwork10:36 Advice for Winning in 2024: Fundamentals of MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider's worldview. The discussion highlights the importance of having a clear, unique perspective, exemplified by companies like Basecamp, whose product and marketing strategies are deeply informed by their foundational beliefs. This not only helps in targeting content to the right audience but also improves marketing efficiency, conversion rates, and potentially allows for higher pricing. The script concludes by asserting the value of 'framework thinking' in creating more focused, effective content strategies across the entire marketing funnel, rather than just generating vast amounts of generic, top-of-funnel material.00:00 Unlocking the Secrets to Stand Out in a Sea of Content12:18 Embracing Framework Thinking for Impact12:51 The Power of a Unique Perspective in Marketing14:00 Crafting Content That Resonates and ConvertsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set Riva apart in a traditionally conservative field but also led to widespread recognition and an award for innovative marketing. Additionally, Love introduces her podcast, 'Mastering the Art of Failing,' which explores the positive aspects of failure in personal and professional growth.Watch the parody video here:RIVA IG: https://www.instagram.com/reel/CfUgHN-sM91/RIVA LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6947265433628549120/00:00 Introduction to the Episode and Guest00:16 The Unintended Marketing Campaign Success Story01:45 The Creative Process Behind the Campaign03:59 The Impact of the Office Parody Video07:21 The Ripple Effect of Creative Marketing in Government Contracting09:12 Mastering the Art of Failing: A Podcast JourneySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Mark Herschberg, a seasoned CTO and CPO with a background in technology and marketing, discusses his journey from teaching at MIT and authoring a book called  'The Career Toolkit'. Mark shares his insights on the crucial skills that aren't taught in college but are essential for success, such as leadership and networking. He introduces Brain Bump, an innovative app designed to solve the challenge of retaining and accessing information when it's most relevant, moving away from traditional chronological content delivery. Brain Bump offers a solution for both individuals and brands to keep important tips and insights top of mind, ensuring that the right information is delivered at the right time. Mark also shares his perspective on marketing today, emphasizing the importance of delivering value and being helpful to create a positive brand recall. The episode explores the potential of Brain Bump for marketers, authors, speakers, and podcasters, offering a new way to engage with audiences and increase brand visibility.00:26 Mark Herschberg's Journey: From CPO to CTO and Author01:59 The Genesis of Brain Bump: Addressing Information Retention Challenges03:51 How Brain Bump Revolutionizes Learning and Marketing04:17 Exploring the Features and Benefits of Brain Bump08:46 The Impact of Brain Bump and the Future of Marketing16:48 Mark's Advice for Marketers in Today's Digital AgeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees.   These events grew to welcome up to 1,500 guests, incorporating activities like mechanical bull riding, raffles to give away guns, and Texan cheerleader performances to drive customer engagement and loyalty. Curt's story highlights the importance of customer appreciation in maintaining relationships and the synergistic teamwork between sales and marketing departments to create these kinds of successful events.00:00 Introduction to the Episode and Guest00:27 Kurt Tufert's Background and Role01:10 The Genesis of DXP's Customer Appreciation Day02:46 Event Planning Challenges and Solutions04:52 The Impact of Customer Appreciation Events10:01 Reflections on Teamwork and the Sales-Marketing RelationshipSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn