Creative Marketing in Government Contracting

In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set Riva apart in a traditionally conservative field but also led to widespread recognition and an award for innovative marketing. Additionally, Love introduces her podcast, 'Mastering the Art of Failing,' which explores the positive aspects of failure in personal and professional growth.

Watch the parody video here:

RIVA IG: https://www.instagram.com/reel/CfUgHN-sM91/

RIVA LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6947265433628549120/

00:00 Introduction to the Episode and Guest

00:16 The Unintended Marketing Campaign Success Story

01:45 The Creative Process Behind the Campaign

03:59 The Impact of the Office Parody Video

07:21 The Ripple Effect of Creative Marketing in Government Contracting

09:12 Mastering the Art of Failing: A Podcast Journey

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