Remarkable Marketing Podcast

Unlock the secrets behind creating memorable brand names as we sit down with the  Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, Alexandra shares her journey, revealing the intricate thought process that ensures these names linger in your mind. We explore her ingenious methods, like the "Love Your Name Award," which not only highlighted standout brands at Expo West but also carved her niche as a memorable and consultative presence in the industry. Step into the realm of brand identities where Alexandra shares her innovative strategies, utilizing tools from rhyming dictionaries to catchy domain names. Discover how she crafts impactful taglines and how she empowers you to navigate the creative process with the charm of AI-generated ideas. We take a peek at the "Smile and Scratch Test," a litmus test for a name's catchiness and appeal, and delve into how this clever evaluation method can be a game-changer for your brand's memorability.As we traverse the unique challenges of the B2B sector, we highlight Alexandra's savvy in conjuring up names that not only resonate but also encapsulate a company's core essence. She imparts wisdom on the intricacies of brainstorming dynamics, the importance of individual preparation, and the avoidance of the traps of subjectivity and external validation. Wrapping up, Alexandra emphasizes the critical nature of trademark navigation and collaboration with legal experts to secure a brand's success from the get-go, ensuring it's not just heard, but remembered.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Amanda Goodall, known as The Job Chick, shares her extensive experience in helping executives with resumes, LinkedIn profiles, and personal branding. With over 25,000 resumes crafted over 20 years, Amanda discusses the importance of personal branding in the job market, particularly in the executive level. She highlights how authenticity and personal stories distinguish effective resumes and LinkedIn profiles from those generated by AI, which can often appear generic. Amanda touches upon the evolution of job search strategies, the impact of AI on the job market, and offers practical advice on how job seekers can stand out by personalizing their job search assets. Additionally, she stresses the value of direct networking and the strategic use of personal branding tools to improve job search outcomes. The conversation also delves into the challenges posed by the current job market scenario, including the over-reliance on AI and the importance of human elements in the recruitment process.Amanda offered listeners a discount on her services during the episode, click here for her web site00:24 Amanda's Journey: From Copywriting to Personal Branding02:06 The Evolution of Marketing and Personal Branding07:58 The Impact of AI on Resumes and Job Searches11:55 Strategies to Stand Out in the Job Market14:07 The Importance of Personal Branding and Networking16:55 Predictions for the Future of Job Searching and AI28:11 Final Thoughts and Special OfferSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How to Win at Scaling Businesses and Personal GrowthIn this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. From moving to Costa Rica and living off-grid, to running a 100-mile race, Maria’s story is one of determination and resilience. Professionally, she delves into her extensive experience in scaling companies from the ground up, focusing on a specific case where she and her team significantly increased a startup’s revenue to over $2 Million by leveraging marketing technologies and strategies with no sales team. This included innovative solutions to improve customer conversion rates, and strategic decisions like acquisitions to boost brand identity and revenue. Maria also offers valuable insights into the essential role of precise data analysis in marketing and the importance of viewing marketing budgets as investments rather than expenditures. Her unique perspectives highlight the intertwining of personal growth with professional success, showcasing the power of dedication and strategic thinking in achieving remarkable outcomes.00:43 Maria's Journey as a Four-Time Founder01:46 The Remarkable 100 Mile Race Achievement02:56 Diving Into Maria's B2B Marketing Success Story03:22 The Transition from Startup to Success12:01 Maria's Decision to Move to Costa Rica14:05 Marketing Advice for 2024: Staying AheadSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputation, clarity, and strategy in effective marketing. Beverly shares a story in this episode that illustrates the power of doing what you love, being authentic, and how to focus on marketing strategy instead of just tactics to get the best results.00:20 Beverly's Journey to Entrepreneurship01:38 Marketing Insights and Transforming Businesses05:35 The Importance of Clarity and Authenticity in Marketing07:26 Rapid Website Development and the Power of Simplicity13:25 The Role of Passion and Vision in Entrepreneurial Success16:32 Reputation Management and Growth Strategy18:36 Exploring the Sparketing Podcast19:33 Final Thoughts and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success.Kendra runs the Imperfect Marketing Podcast00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship01:32 A Marketing Success Story: Maximizing Existing Customer Relationships05:57 The Power and Challenges of Email Marketing13:56 Podcasting: A Tool for Trust and Value17:10 Leveraging AI for Marketing Efficiency20:13 Closing Thoughts and Encouragement to Explore AI and PodcastingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being boring in marketing and balancing branded content with direct response. She also discusses her new book, which encourages readers to embrace change as a catalyst for growth, sharing strategies and insights from her career and other executives to inspire entrepreneurs and leaders. The discussion includes thoughts on the impact of the creative campaigns, generating significant awareness, sales, and revenue, and how embracing unconventional methods and change can lead to success.Mirna offers listeners of the podcast 20% off her book - LEAP OUT OF YOUR LANE - when you subscribe on her web site.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, marketing agency owner and founder of Innovation Women, Bobbie Carlton, shares her advice for executives & event organizers, and discusses her passion project aimed at increasing female representation on conference stages. Carlton discusses her day job running a marketing agency, her night job running Innovation Nights events, and her 'dream job' with Innovation Women, which addresses the gender disparity in public speaking opportunities at conferences and events. Innovation Women has successfully connected event managers with over 2,500 female speakers from across the globe, facilitating around 5,000 tracked speaking engagements. Carlton also recounts her experiences with launching Innovation Nights, a monthly event designed as a marketing platform for Boston area startups, which leveraged social media to achieve remarkable visibility for 1,500 product launches, and support for local entrepreneurs. The episode emphasizes the importance of public speaking for professional visibility and leadership, the challenges in the speaker selection process for events, and the changing landscape of speaking opportunities due to the pandemic and the rise of podcasts. Carlton concludes with her hopes for the future of event hosting and the continued significance of in-person interactions.00:00 Welcome and Introduction of Guest00:15 Bobbi Carlton's Multifaceted Career and Innovation Women00:42 The Impact of Innovation Women on Female Speakers03:49 A Marketing Success Story: Innovation Nights08:56 Empowering Women in Public Speaking Through Innovation Women13:13 The Challenges and Opportunities of Public Speaking21:42 The Role of Podcasts and the Pandemic in Promoting Diversity in Speaking24:04 The Future of Events Post-COVIDSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channels like Facebook and email marketing, can DOUBLE a business's performance. He advises on the importance of understanding the audience, creating a buyer's journey, and ensuring quick website load times to enhance user experience and engagement. James also champions a shift from traditional 'call to action' to creating 'pathways' for customers, fostering a more personalized and inviting digital interaction. For businesses looking to improve their digital marketing strategies and website effectiveness, James offers practical insights and actionable advice.James's open invitation to continue the conversation at VIP Chat With James is your personal gateway to customized advice tailored to launch your online success to new heights.00:38 Demystifying Digital Marketing01:10 The Importance of Strategy in Website Design01:51 Common Website Mistakes and Solutions03:13 Success Story: Transforming an E-commerce Business06:02 Focusing on What Works in Digital Marketing08:11 Creating Effective Websites and Digital Strategies08:50 Rethinking Calls to Action: Pathways Over Commands09:43 Maximizing Engagement in the First 20 Seconds14:09 The Hub and Spoke Strategy for Digital Marketing16:45 Understanding Your Audience for Remarkable Results18:12 Connecting with the ExpertSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.Resourceshttps://distillyourstory.com/free-10-minute-website-audit/ https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/ 00:24 Ryan's Journey into Marketing and Storytelling02:11 Case Study: Nonprofit Marketing Success05:06 The Art of Storytelling in Marketing07:53 Common Pitfalls in Business Storytelling09:16 Overcoming Storytelling Challenges14:27 Maximizing Impact with Customer Testimonials18:36 Advice for Effective Storytelling in Marketing20:06 Exclusive Resources for Enhancing Your Marketing22:08 Closing Thoughts and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based metrics to engagement-focused strategies at Blue Triangle, resulting in 10X engagement, significant pipeline growth and 4X return on marketing spend. He also delves into creative direct mail campaigns that yielded remarkable revenue with targeted, personalized approaches, showcasing the efficacy of blending traditional tactics with modern insights to stand out in a crowded digital space. Additionally, Moxley touches on the importance of account-based marketing and introduces his book 'An Audience of One' and his podcast 'The Frictionless Experience.'00:00 Welcome and Introduction of Guest00:28 Chuck Moxley's Marketing Journey: From Agency to B2B SaaS01:26 Revolutionizing Marketing Strategies: The Shift to Dark Funnel03:11 The Power of Ungated Content and Engagement Metrics05:19 Redefining Success: From Leads to Pipeline and Revenue10:34 The Impact of Non-Gated Content and Podcasts13:22 Innovative Marketing: The Success of Direct Mail Campaigns20:59 Chuck Moxley's Book and Podcast: An Audience of One and The Frictionless ExperienceSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn