Why Being a Professional Speaker is so Amazing for Executives - And the Power of Crowd Promotion

In this episode, marketing agency owner and founder of Innovation Women, Bobbie Carlton, shares her advice for executives & event organizers, and discusses her passion project aimed at increasing female representation on conference stages. Carlton discusses her day job running a marketing agency, her night job running Innovation Nights events, and her 'dream job' with Innovation Women, which addresses the gender disparity in public speaking opportunities at conferences and events. 

Innovation Women has successfully connected event managers with over 2,500 female speakers from across the globe, facilitating around 5,000 tracked speaking engagements. Carlton also recounts her experiences with launching Innovation Nights, a monthly event designed as a marketing platform for Boston area startups, which leveraged social media to achieve remarkable visibility for 1,500 product launches, and support for local entrepreneurs. 

The episode emphasizes the importance of public speaking for professional visibility and leadership, the challenges in the speaker selection process for events, and the changing landscape of speaking opportunities due to the pandemic and the rise of podcasts. Carlton concludes with her hopes for the future of event hosting and the continued significance of in-person interactions.

00:00 Welcome and Introduction of Guest
00:15 Bobbi Carlton's Multifaceted Career and Innovation Women
00:42 The Impact of Innovation Women on Female Speakers
03:49 A Marketing Success Story: Innovation Nights
08:56 Empowering Women in Public Speaking Through Innovation Women
13:13 The Challenges and Opportunities of Public Speaking
21:42 The Role of Podcasts and the Pandemic in Promoting Diversity in Speaking
24:04 The Future of Events Post-COVID

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram

Eric Eden on LinkedIn