Remarkable Marketing Podcast

Maximizing Marketing ROI With Web Site ReliabilityThe worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system.  This can make for a very bad day (and month) in terms of marketing performance.In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how a client's web site outages during a bank holiday weekend led to significant losses without conversions due to a broken link with the CRM system.  This incident highlighted the need for comprehensive monitoring and automated processes to prevent data loss and ensure constant availability, even during high-traffic periods or updates. In a world where the resilience of your marketing systems can make or break your business, our conversation with Mark provides a blueprint for constructing an unshakeable digital infrastructure. Insightful tips on cloud expense savings and the indispensable need for immediate and ongoing support.00:23 A Remarkable Customer Growth Story01:45 Learning from Mistakes: Enhancing Reliability and Security03:58 The Importance of Reliable Infrastructure in Marketing05:56 Optimizing for User Experience and Lead Capture09:45 Leveraging Cloud Services for Business Reliability11:37 Exclusive Offer for Listeners and Closing RemarksSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency's cross-channel PR and marketing approach, emphasizing the impact of nurturing relationships with the media and strategic pre-announcement activities that got her client featured on the cover of their industry's top publication.  Additionally, she touches on the evolution of media coverage in 2024, the integration of podcasts and influencers in PR strategies, and the significance of managing expectations with clients regarding earned media.00:26 Lauren's Journey in PR and Marketing01:17 Case Study: Strategic PR for a B2B Client04:30 The Concept of 'Rolling Thunder' in PR06:59 Evolving Media Landscape in 202408:09 Integrating Influencers and Podcasts in PR Strategies09:23 Managing Expectations in PR and Earned Media12:43 Concluding Thoughts and Advice on PRSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-driven approach, and how it has evolved to involve direct customer insights, account-based marketing, and adapting to digital transformations. Insights from business intelligence have been key in understanding customer preferences, such as the surprising preference for email communication and in-person interactions. Steve also mentions the shift towards short-form content in professional settings due to changing content consumption behaviors. The episode highlights how being data-oriented has made marketing more credible and strategic in business decisions, driving competitive advantage and stronger customer connections.00:27 Steve's Background and Marketing Philosophy01:24 Deep Dive into Business Intelligence in Marketing04:29 The Evolution of Business Intelligence Technology07:02 Insights and Surprises from Data-Driven Marketing12:09 The Impact of Data-Driven Marketing on Business15:45 Closing Thoughts and Encouragement to Share InsightsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie depreciation. Hemant discusses the importance of custom attribution modeling, the shift towards profitability in the startup space, and the concept of product-channel fit. He highlights the significance of data-driven creatives in e-commerce and shares a success story of scaling Babbel's campaign spend dramatically through content campaigns from $25k a month to over $1 Million a month . The conversation also touches on the complexities of balancing creative and quantitative approaches in marketing teams and offers advice on understanding break-even ROAS for better marketing strategies.00:19 Digging into Digital Marketing with Hemant01:47 The Evolution of Digital Marketing in 202403:33 The Power of Product-Channel Fit05:05 E-commerce Trends and Data-Driven Creatives in 202406:21 A Deep Dive into a Successful Marketing Campaign10:38 The Art and Science of Marketing Optimization11:49 Final Thoughts and AdviceSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star  reviews and establishing the largest leather production factory in North America. The key to Portland Leather Goods' success are unique marketing strategies, exceptional product quality, and the power of referrals. Curtis emphasizes the importance of being fearless, creative, and different in marketing, as well as cultivating talent within the company. He offers advice to aspiring entrepreneurs on the long-term commitment needed to achieve remarkable success as he shares 10 years of learnings in just 20 minutes on the podcast.Check out Portland Leather Goods 00:10 The Unconventional Journey of an Entrepreneur00:45 From a Bet to a $125 Million Business02:17 The Secret Sauce to Success: Quality and Marketing03:50 Innovative Marketing Strategies and Being Different11:01 Scaling Up and the Importance of Creativity and Fearlessness16:50 Building Talent from Within and Empowering Employees19:36 Final Words of Advice for Entrepreneurs and MarketersJoin us for a conversation that is as much about the inner workings of a thriving enterprise as it is about the tenacity and spirit needed to chart your own path to the top.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called  Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to small businesses. Amy discusses their successful business model of turning a business's web site into a major growth driver business and proving the concept with their own service based company - then successfully selling the business. The episode further delves into the importance of messaging, SEO, and building an email list to turn websites into lead generation machines. Amy also shares advice for small businesses on building their online presence and the necessity of seeking expert help with the modern complexities of SEO and digital marketing.Amy's web site Amy's Podcast - Queens Lead00:33 Amy's Remarkable Career Transformation01:02 The Genesis of a Digital Marketing Agency02:50 From Concept to Successful Marketing Agency06:15 Turning Websites into Lead Generation Powerhouses09:36 Building and Nurturing Small Business Success11:49 Navigating the Evolving World of SEO13:23 Advice for Business Owners in Today's Digital Landscape15:39 Closing Thoughts and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and brand collaborations, to overcome educational hurdles and significantly increase the client's bookings. She emphasizes the importance of adaptability in PR strategies due to changing media landscapes, suggesting a holistic approach that goes beyond traditional media relations. Jordan also discusses the effectiveness of podcasting in PR, providing an example of a campaign for the global nonprofit The Life You Can Save, which resulted in substantial donations through a strategic podcast appearance and donation match initiative. Her advice to marketers is to employ a diversified PR approach for impactful results.Learn more from Jordanne at Julep Publicity00:21 Jordanne's Journey in PR and Marketing01:17 Showcasing Success: The Post Pamper Campaign04:36 The Evolution of PR Strategies06:21 Expanding PR Beyond Traditional Media08:14 The Power of Storytelling in PR11:17 Leveraging Podcasts for Impactful PR14:14 Final Thoughts on Modern PR StrategiesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building.Katie's Podcast - Rock Mountain Marketing Katie's Book - The Social Shift 00:00 Welcome and Introduction of Katie Brinkley00:23 Katie's Journey in Social Media Marketing01:27 The Power of Podcasting and Authorship02:15 Revolutionizing Marketing with the Four Post Strategy06:20 The Impact of the Four Post Strategy09:13 Choosing the Right Social Media Platforms10:51 The Importance of Personal Branding in Business13:11 Navigating the Complex Landscape of Social Media18:39 Strategies for a More Sane Social Media Experience20:41 The Role of Podcasting in Business and Personal Branding23:19 Closing Thoughts and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker.  Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speakers to grow their business. Highlighting a shift away from cold calling and tedious manual processes, this episode  explores the benefits of forming strategic partnerships and leveraging personal networks within the speaking industry. The importance of delivering valuable content to the audience is underscored, with success stories illustrating how the right approach, mindset, and strategies can lead to more speaking opportunities and business growth. The conversation also touches on the elements of a successful talk and the impact of a great presentation on audience engagement and future bookings. Key takeaways include focusing on quality over quantity, and the value of creating memorable experiences for audiences.Find out more of Leisa's strategies here:https://ispeakernetwork.com/https://getspeakinggigsnow.com/tips00:00 Unlocking the Secrets to Booking Speaking Gigs07:59 The Power of Finding Your Speaker Soulmate08:47 Shifting Strategies: From Cold Calls to Connections09:37 Navigating the Messy World of Speaking Engagements10:46 Maximizing Impact: Quality Over Quantity11:16 The Ripple Effect of a Great Talk12:00 The Long Game in Speaking: Patience Pays Off13:11 Turning Challenges into OpportunitiesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner.  Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strategy. This strategy is designed to help businesses maintain a professional presence on social media without it consuming their lives, aligning with her view of social media as a part of but not the whole marketing strategy. Additionally, Ruthie delves into broader marketing advice, highlighting her success equation: time plus consistency plus intensity, multiplied by belief, equals results. This formula is presented as a way to achieve desired outcomes across various domains. The podcast ends with a discussion on the unrealistic expectation of overnight success and the real, oftentimes lengthy, journey to achieving substantial results in the business world.Examples of the 9 Grid Strategy on Instagramhttps://www.instagram.com/theconsistencycornerhttps://www.instagram.com/easyscalingLearn more about the 9 grid strategy here:https://www.theconsistencycorner.com/decide 00:32 Ruthie's Journey: From Corporate to Marketing Agency Founder01:10 The Power of a Clear Marketing Foundation02:10 Ruthie's Best Marketing Story: Overcoming Social Media Burnout05:03 Introducing the Instagram Nine Grid Strategy11:30 The Success Equation for Entrepreneurs and MarketersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn