Remarkable Marketing Podcast

In this episode we are unlocking the secrets of successful book publishing for marketers.  There is a lot to think about in the competitive and complex world of book publishing.Our guest is a publishing expert Larissa Soehn.  She shares valuable insights into building a successful business, particularly in the sphere of helping authors publish their work. She delves into her journey of establishing her company in 2021 with the aim of guiding aspiring authors to successfully write and share their books. Larissa highlights the significance of forming genuine connections rather than resorting to cold outreach methods, emphasizing strategic partnerships and networking to amplify one's reach. She also discusses the impactful strategy of distributing her books to affiliates and network partners to foster relationships and support mutual growth. Additionally, the conversation explores the distinction between solo authors and multi-author books, the advantages and challenges of self-publishing versus traditional publishing, and the importance of aligning one's publishing strategy with audience preferences and consumption habits. The episode concludes with Larissa offering advice on using books as a central pillar to strengthen personal branding, especially for authors aiming to expand their speaking and coaching careers.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:38 Strategies for Effective Marketing and Networking in Publishing01:18 Building Genuine Connections and Leveraging Networks02:38 The Power of Books in Networking and Business Growth06:36 The Evolution of Authorship and Publishing Trends08:35 Bridging the Gap Between Self-Publishing and Traditional Quality10:21 Strategic Book Publishing and Brand Building12:38 Navigating Book Formats and Audience Consumption Preferences15:45 The Debate on Book Length and Audience Engagement20:18 Closing Thoughts and the Role of Publishing ExpertsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode will change the way you think about video marketing's impact on marketing results.  And you need to hear about why YouTube is becoming a top performing channel for marketers.In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integrating video at every stage of a boutique gym's sales process, which tripled online marketing results, emphasizing video's capacity to enhance engagement and conversion rates. Ryan highlights the importance of scripting, structure, and using video to establish a clear call to action. He also shares strategies for tracking video marketing effectiveness and stresses the significance of omni-channel distribution and focusing on platforms where audiences are most active. Furthermore, Ryan explains how YouTube's search engine capabilities make it a powerful platform for evergreen content, offering tips on increasing visibility and engagement. The episode concludes with Ryan's advice to marketers on overcoming fears and harnessing video's potential to drive business objectives.Check out Ryan's web site, YouTube channel and podcast here.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:52 An Example of Video Marketing Tripling Online Marketing Results02:31 The Power of Video in Marketing and Sales03:28 Challenges and Strategies in Video Marketing04:46 Measuring the Impact of Video Marketing09:01 The Evolution of Video Technology and Platforms15:45 Advice for Growing Your YouTube Channel17:18 Final Thoughts on Video MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode promises to reshape your understanding of what it means to be an authority in your field and how to leverage that position to take your personal brand to the next level.Our guest, Sara, a personal branding expert and author, discusses her journey in the marketing field, focusing on personal branding and authority marketing through podcasting and speaking engagements. She shares insights on relationship-focused marketing strategies, leveraging personal stories for brand building, and the significance of networking in unexpected places, like conference hallways, to foster professional relationships and opportunities. Sara emphasizes the value of being authentic, bold, and taking risks to open doors to new possibilities. Additionally, she explores the concept of personal branding, the impact of publishing books and eBooks for establishing authority, and the synergistic effects of writing, speaking, and podcast appearances on a professional's credibility. Sara's approach to business, prioritizing personal connections over sales, has enabled her to build a network of clients who are also friends, underscoring the importance of trust in professional relationships. The episode concludes with a discussion on the mindset shift needed to embrace the role of an 'expert' through continuous curiosity and learning.Visit Sara's web siteVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:15 Diving Into Marketing and Personal Branding01:06 The Power of Networking and Relationships05:24 Building Authority Through Publishing11:26 The Impact of Authority on Career and Business13:10 Final Thoughts on Personal Branding and AuthoritySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How can you get 300 PR placements including spots in national media?In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in helping mission-driven brands amplify their message. Heather recounts a successful campaign for a popcorn brand, highlighting the strategic steps taken to achieve over 300 media features in 16 months, including leveraging trending topics, crafting compelling brand stories, and the importance of follow-up. She emphasizes the role of PR in business growth, the evolving landscape of media, including the rise of influencers, and offers advice on creating a strategic PR plan. Heather advocates for the impact of both local and national media coverage and the utilization of PR content in marketing strategies to maximize reach and engagement.Publicity for Good00:11 Scaling Your Business with Public Relations00:38 Heather's Journey in Public Relations01:28 Success Stories in PR: The Popcorn Brand Campaign03:13 Strategies for Achieving Great PR Results04:59 The Challenges of Securing National Media Coverage08:59 Advice for Marketers on Winning at PR11:33 The Evolving Landscape of PR and Influencer Marketing13:19 Final Thoughts on Growth with PRVisit the Remarkable Marketing Podcast Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode features Atiba De Souza, a marketing expert specializing in video content, as he shares his journey and insights on leveraging video marketing for businesses,  Atiba discusses the importance of storytelling and educating clients through video, highlighting his early entrance into the tech and marketing world by building a search engine in 1996. He shares successful video marketing campaign examples. The discussion also delves into the evolution of YouTube and its significance for businesses post-pandemic, emphasizing the platform's growing importance due to its vast search intent database and Google's emphasis on video content. Atiba advises on the importance of understanding the audience, consistency in posting, and setting clear objectives for using YouTube, whether for monetization or business growth. He cautions against seeing YouTube merely as a repository for videos, stressing the strategic approach required for success. The conversation wraps up with encouragement for businesses to embrace video marketing to differentiate themselves in the market.00:18 The Journey of a Video Marketing Superman01:08 Showcasing Success: Memorable Marketing Campaigns04:59 The Power of Video Content and Audience Engagement06:58 Exploring the Future of YouTube and Video Marketing10:26 Podcasting's New Era: Embracing Video14:18 Consistency: The Key to YouTube Success18:02 Understanding YouTube's Impact on Business21:43 The Long Game: Patience in Building Your Channel24:54 Final Thoughts on Video MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do experts get paid what they are worth for their advice?  In this episode, our guest, Ann Carden, a successful marketing leader and CEO of an attraction marketing and media agency, shares her experience and strategies in helping clients build high-end, premium businesses. She discusses the importance of strategic marketing, including online positioning to eliminate competition and scalable speaking to reach and engage high-value clients. Ann shares stories about how she has helped entrepreneurs 10X their business and get paid $1 Million a year.   Additionally, she outlines her approach to hosting high-impact marketing strategies, such as virtual events and mansion retreats, to drive significant revenue growth and establish authority in the industry. The conversation also covers critical aspects of client engagement, premium branding, and creating lucrative offers, highlighting the significance of quality over quantity in business practices.Expert in You Ann's Podcast - Expert in You 00:17 Unveiling the Secrets to High-End Business Success01:39 Mastering Marketing: Strategies for Premium Client Acquisition03:05 The Power of Scalable Speaking and High Impact Marketing05:24 Revolutionizing Revenue: The Art of High-Value Virtual Events09:17 Building a Premium Brand: Strategies for Standing Out21:32 Simplifying Sales: The Key to Premium PricingVisit the Remarkable Marketing Podcast Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeVisit the Remarkable Marketing Podcast on LinkedInSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Michael 'Buzz' Buzinski shares a project he is particularly proud of, where he rebranded and reframed the services of a fractional CFO for construction companies, which significantly increased the CFO's revenue by 5X. Buzz explains the importance of simplifying and systemizing marketing messages and offers advice on creating compelling marketing frameworks. He stresses the need for clear, concise, and engaging messaging that resonates with target audiences, demonstrating how this approach has led to substantial growth for both his clients and his own firm. Buzz concludes with an offer to help listeners build their own marketing frameworks, emphasizing the transformational impact of effective marketing and branding.Buzzworthy Marketing00:10 Getting to Know Michael 'Buzz' Buzinski00:56 A Deep Dive into a Marketing Success Story06:33 The Power of Positioning and Messaging in Marketing08:36 Advice for Marketers: Crafting Your FrameworkVisit the Remarkable Marketing Podcast Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marketing world with a fun, yet unconventional, name. He discusses his journey from a graphic designer to leading a branding agency like Cyberdogz, highlighting how creative projects and initiatives, like teaming up with comic artists and undertaking unique collaborations with motorcycle brands, keep the work exciting and engaging. Mike emphasizes the importance of taking a swing, taking risks, staying energized, and embracing the fun side of marketing, all while building a brand that isn't afraid to ask, 'What if?' He also shares insights from hosting the Brand Retro podcast and discusses how podcasting adds a personal, authentic dimension to engaging with audiences and potential clients.Mike's podcast Brand RetroMike's Company Cyberdogz00:13 The Story Behind Cyber Dogs and Its Unique Branding05:16 Creative Marketing Projects and Taking Big Swings15:14 The Power of Podcasting in Marketing and Personal Growth18:52 Closing Thoughts and AppreciationVisit the Remarkable Marketing Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects.Stacey Danheiser, a former Fortune 500 marketing leader turned consultant, shares her journey from the corporate world to consulting, specializing in simplifying B2B brand marketing strategies for growth. Stacey discusses overcoming common marketing challenges, such as lack of cohesiveness, the search for a silver bullet, and shiny object syndrome by achieving alignment within organizations. She emphasizes the importance of understanding customer needs, aligning internal messaging, and creating a unified go-to-market strategy. Stacey also introduces her co-authored books, 'Valueology' and 'Stand Out Marketing,' which focus on building effective value propositions and differentiating brands in the marketplace. Additionally, she mentions her ebook aimed at CEOs, highlighting the A3 model for marketing alignment, accountability, and acceleration. Throughout the episode, Stacey provides insights on the importance of internal alignment, the power of a consistent message, and the strategies for overcoming internal biases and diverse perspectives to successfully market and grow a business.The Confident Marketer ScorecardGet Stacey's Books Valueology and Stand Out Marketing01:46 Unveiling Stacey's Books: A Deep Dive into Marketing Excellence04:13 The Art of Marketing Alignment: Stacey's Success Story05:16 The Challenge of Achieving Alignment in Marketing06:07 The Process and Impact of Aligning Marketing Messages09:28 The Importance of Internal Alignment and Training17:07 Understanding and Overcoming the Challenges of Marketing Alignment21:53 Leveraging Assessments to Identify Marketing Strengths and Gaps23:23 Closing Thoughts and ResourcesVisit the Remarkable Marketing Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business?In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders. She discusses the evolution of Google's algorithm, the role of AI in creating efficient marketing strategies, and introduces her AI-based solution, Marketing Magic, that helps business owners save significant time on marketing tasks. Manekshi delves into the power of AI in content repurposing and the creation of marketing and sales materials, emphasizing the blend of AI efficiency with human creativity for optimal results. She also touches on the security concerns related to AI avatars and voice replication. Furthermore, Manekshi provides insights into her tech stack, including OpenAI and AssemblyAI, and projects the future of AI in sales and marketing, advocating for a balanced approach to utilizing AI while maintaining genuine customer engagement.Get a 7-day free trial for Marketing Magic & save 10 hours on your marketing in the next week.00:48 The Journey from SEO to AI in Marketing02:19 Showcasing Marketing Magic: A Revolutionary AI Tool06:02 The Power of AI in Streamlining Marketing Tasks14:30 Navigating the Ethical and Security Aspects of AI16:09 Exploring the AI Tech Stack and Future Trends17:36 The Evolving Landscape of AI in Sales and MarketingVisit the Remarkable Marketing Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn