In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marketing world with a fun, yet unconventional, name. He discusses his journey from a graphic designer to leading a branding agency like Cyberdogz, highlighting how creative projects and initiatives, like teaming up with comic artists and undertaking unique collaborations with motorcycle brands, keep the work exciting and engaging. Mike emphasizes the importance of taking a swing, taking risks, staying energized, and embracing the fun side of marketing, all while building a brand that isn't afraid to ask, 'What if?' He also shares insights from hosting the Brand Retro podcast and discusses how podcasting adds a personal, authentic dimension to engaging with audiences and potential clients.

Mike's podcast Brand Retro

Mike's Company Cyberdogz

00:13 The Story Behind Cyber Dogs and Its Unique Branding
05:16 Creative Marketing Projects and Taking Big Swings
15:14 The Power of Podcasting in Marketing and Personal Growth
18:52 Closing Thoughts and Appreciation

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How Do You Take a Swing at Fun and Creative Things in Marketing? The Chief Barketing Officer of Cyberdogz Shares the Secret