In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with iconic consumer brands like TaylorMade, Adidas, Oakley, K-Swiss, and Schutt Sports, among other international brands, to starting and selling his own company. He emphasizes the importance of authenticity, premium positioning, and strategic marketing through storytelling, using the launch of the ZAMST brand in the U.S as a case study. Bryan highlights how they achieved distribution across major retailers by focusing on product quality, many super star athlete endorsements, and clear brand positioning. He also discusses his books, 'The Visionary Brand' and the upcoming book 'The Visionary Leader,' sharing insights on building visionary brands through foundational principles and alignment between product, marketing, and sales. Bryan concludes with advice for marketers and business leaders aiming to create visionary brands, emphasizing the significance of foundational principles, brand positioning, and maintaining authenticity.Check out Bryan's Podcast and Book02:07 The Challenge and Triumph of Building a Brand from Scratch09:17 Insights from Brand Strategy and Marketing Successes10:17 Diving into 'The Visionary Brand' Book15:06 The Journey of Writing and the Vision Behind 'Liquid Mind'17:30 Final Thoughts and Advice for Aspiring Visionary BrandsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He also shares insights on increasing a company's value before selling and the significance of genuine care in consulting. Additionally, Jon talks about his two books, '19' and 'Finally Wealthy,' reflecting on the lessons learned from observing others and the real essence of being wealthy. The episode concludes with discussions on the importance of experience and continuous learning in achieving success.Jon's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:17 John's Entrepreneurial Journey and Expertise01:25 Creative Marketing Strategies and Success Stories06:59 Foundational Steps for Starting and Scaling a Business09:22 Maximizing Business Value for Sale11:36 What Makes John a Top 1% Growth Marketer16:04 Insights from John's Books on Wealth and Success19:15 Reflecting on Experience, Ambition, and the True Meaning of Success22:25 Final Thoughts and EncouragementSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing.In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise. Anika discusses the transition to full-time podcasting with her podcast Your Brand AMplified, emphasizing the importance of consistency, brand clarity, and leveraging podcasting as a multifaceted marketing tool. She offers insights into the evolving landscape of PR, marketing, and podcasting, advocating for the potential of podcasts as a personal and brand-building platform. Anika encourages aspiring podcasters to start their journey, underscoring there's space for every unique voice and perspective in the podcasting world.Check out Anika's podcast Your Brand AmplifiedBook a complimentary strategy call with AnikaVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:13 Anika's Journey: From Brand Strategist to Full-Time Podcaster01:11 A Standout Marketing Story: The Rise of a Young Singer06:28 The Power of Podcasting: Anika's Transition and Insights10:26 The Intersection of PR, Podcasting, and Branding20:34 Embracing Video in Podcasting: A New Era of Engagement23:22 Final Thoughts on Podcasting and Its FutureSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing PodcastIn this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven shares insights into the complexities of selling on Amazon, including marketing strategies like PPC, SEO, and the underestimated challenges of merchandising. He discusses the evolution of Amazon, highlighting its growth, the increasing challenges for sellers, and the lack of competition capable of matching Amazon's logistics and delivery system. Steven also touches on the future of platforms like Walmart and TikTok in comparison to Amazon. He reveals his agency's approach to education-based marketing, emphasizing the importance of creating meaningful content that addresses the specific needs of Amazon sellers. Steven shares a personal anecdote about his experience with product selling and offers advice for both new and established sellers on the platform. The episode provides a deep dive into the tactics for successful marketing on Amazon, the critical role of content, and the reality of Amazon's dominance in the retail space.My Amazon Guy Web Site My Amazon Guy YouTubeVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:13 The Complex World of Amazon Marketing00:54 Insights into Amazon's Ecosystem and Competitive Edge03:47 Leveraging Education for Marketing Success07:31 Navigating the Competitive Landscape of Amazon12:40 Strategies for Success on Amazon14:22 Concluding Thoughts on Amazon's Market DominanceSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do you create successful brand campaigns that win millions of customerIn this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, resulting in significant business growth and customer appreciation. The story underpins his new book, 'Appreciated Branding,' which advocates for brands solving real problems to earn customer appreciation and loyalty. Reid's career and insights underscore the effectiveness of emotionally resonant marketing strategies in creating irreplaceable brands. Join us for a conversation where the art of branding is laid bare, empathy meets strategy, and appreciation is the currency of success.00:21 Reid's Background in Marketing01:12 The H&R Block Success Story04:13 The Philosophy Behind Emotional Branding10:19 Introducing Appreciated Branding12:02 Real-World Applications of Appreciated Branding14:16 Advice for Marketers on Tapping into Appreciation17:01 Final Thoughts on Branding and Standing OutSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode we are unlocking the secrets of successful book publishing for marketers.  There is a lot to think about in the competitive and complex world of book publishing.Our guest is a publishing expert Larissa Soehn.  She shares valuable insights into building a successful business, particularly in the sphere of helping authors publish their work. She delves into her journey of establishing her company in 2021 with the aim of guiding aspiring authors to successfully write and share their books. Larissa highlights the significance of forming genuine connections rather than resorting to cold outreach methods, emphasizing strategic partnerships and networking to amplify one's reach. She also discusses the impactful strategy of distributing her books to affiliates and network partners to foster relationships and support mutual growth. Additionally, the conversation explores the distinction between solo authors and multi-author books, the advantages and challenges of self-publishing versus traditional publishing, and the importance of aligning one's publishing strategy with audience preferences and consumption habits. The episode concludes with Larissa offering advice on using books as a central pillar to strengthen personal branding, especially for authors aiming to expand their speaking and coaching careers.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:38 Strategies for Effective Marketing and Networking in Publishing01:18 Building Genuine Connections and Leveraging Networks02:38 The Power of Books in Networking and Business Growth06:36 The Evolution of Authorship and Publishing Trends08:35 Bridging the Gap Between Self-Publishing and Traditional Quality10:21 Strategic Book Publishing and Brand Building12:38 Navigating Book Formats and Audience Consumption Preferences15:45 The Debate on Book Length and Audience Engagement20:18 Closing Thoughts and the Role of Publishing ExpertsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode will change the way you think about video marketing's impact on marketing results.  And you need to hear about why YouTube is becoming a top performing channel for marketers.In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integrating video at every stage of a boutique gym's sales process, which tripled online marketing results, emphasizing video's capacity to enhance engagement and conversion rates. Ryan highlights the importance of scripting, structure, and using video to establish a clear call to action. He also shares strategies for tracking video marketing effectiveness and stresses the significance of omni-channel distribution and focusing on platforms where audiences are most active. Furthermore, Ryan explains how YouTube's search engine capabilities make it a powerful platform for evergreen content, offering tips on increasing visibility and engagement. The episode concludes with Ryan's advice to marketers on overcoming fears and harnessing video's potential to drive business objectives.Check out Ryan's web site, YouTube channel and podcast here.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:52 An Example of Video Marketing Tripling Online Marketing Results02:31 The Power of Video in Marketing and Sales03:28 Challenges and Strategies in Video Marketing04:46 Measuring the Impact of Video Marketing09:01 The Evolution of Video Technology and Platforms15:45 Advice for Growing Your YouTube Channel17:18 Final Thoughts on Video MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode promises to reshape your understanding of what it means to be an authority in your field and how to leverage that position to take your personal brand to the next level.Our guest, Sara, a personal branding expert and author, discusses her journey in the marketing field, focusing on personal branding and authority marketing through podcasting and speaking engagements. She shares insights on relationship-focused marketing strategies, leveraging personal stories for brand building, and the significance of networking in unexpected places, like conference hallways, to foster professional relationships and opportunities. Sara emphasizes the value of being authentic, bold, and taking risks to open doors to new possibilities. Additionally, she explores the concept of personal branding, the impact of publishing books and eBooks for establishing authority, and the synergistic effects of writing, speaking, and podcast appearances on a professional's credibility. Sara's approach to business, prioritizing personal connections over sales, has enabled her to build a network of clients who are also friends, underscoring the importance of trust in professional relationships. The episode concludes with a discussion on the mindset shift needed to embrace the role of an 'expert' through continuous curiosity and learning.Visit Sara's web siteVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:15 Diving Into Marketing and Personal Branding01:06 The Power of Networking and Relationships05:24 Building Authority Through Publishing11:26 The Impact of Authority on Career and Business13:10 Final Thoughts on Personal Branding and AuthoritySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How can you get 300 PR placements including spots in national media?In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in helping mission-driven brands amplify their message. Heather recounts a successful campaign for a popcorn brand, highlighting the strategic steps taken to achieve over 300 media features in 16 months, including leveraging trending topics, crafting compelling brand stories, and the importance of follow-up. She emphasizes the role of PR in business growth, the evolving landscape of media, including the rise of influencers, and offers advice on creating a strategic PR plan. Heather advocates for the impact of both local and national media coverage and the utilization of PR content in marketing strategies to maximize reach and engagement.Publicity for Good00:11 Scaling Your Business with Public Relations00:38 Heather's Journey in Public Relations01:28 Success Stories in PR: The Popcorn Brand Campaign03:13 Strategies for Achieving Great PR Results04:59 The Challenges of Securing National Media Coverage08:59 Advice for Marketers on Winning at PR11:33 The Evolving Landscape of PR and Influencer Marketing13:19 Final Thoughts on Growth with PRVisit the Remarkable Marketing Podcast Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode features Atiba De Souza, a marketing expert specializing in video content, as he shares his journey and insights on leveraging video marketing for businesses,  Atiba discusses the importance of storytelling and educating clients through video, highlighting his early entrance into the tech and marketing world by building a search engine in 1996. He shares successful video marketing campaign examples. The discussion also delves into the evolution of YouTube and its significance for businesses post-pandemic, emphasizing the platform's growing importance due to its vast search intent database and Google's emphasis on video content. Atiba advises on the importance of understanding the audience, consistency in posting, and setting clear objectives for using YouTube, whether for monetization or business growth. He cautions against seeing YouTube merely as a repository for videos, stressing the strategic approach required for success. The conversation wraps up with encouragement for businesses to embrace video marketing to differentiate themselves in the market.00:18 The Journey of a Video Marketing Superman01:08 Showcasing Success: Memorable Marketing Campaigns04:59 The Power of Video Content and Audience Engagement06:58 Exploring the Future of YouTube and Video Marketing10:26 Podcasting's New Era: Embracing Video14:18 Consistency: The Key to YouTube Success18:02 Understanding YouTube's Impact on Business21:43 The Long Game: Patience in Building Your Channel24:54 Final Thoughts on Video MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn