Remarkable Marketing Podcast

How do marketers win with the evolving changes in the email marketing channel in 2024?In this episode, digital and email marketing expert Laine Belcastro, with over 15 years of experience delves into the specifics of conducting email marketing audits, the importance of system integrations, and optimizing email service platforms. Laine emphasizes the significance of data hygiene, proper segmentation, and the challenges posed by privacy laws and deliverability measures on email marketing. The episode further explores strategies for building effective opt-in lists, advocating for organic growth, and the necessity of offering value to potential subscribers. This engaging dialogue offers valuable insights into the evolving landscape of email marketing, underscoring the pivotal role of audits, the synergy between marketing and sales teams, and the need for ethical marketing practices.Visit Laine's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:30 The Art of Email Marketing Audits06:28 Impact of Email Marketing Optimization07:56 Navigating Email Marketing Challenges14:55 Building Effective Opt-In Email Lists18:24 Closing Thoughts and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

What's the best way for marketers to get better customer insights and identify blind spots?In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. He emphasizes the importance of direct communication with customers, a method he and Eric  credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales or customer success teams for customer feedback, Ron supports the direct engagement approach to understand market needs and preferences. He shares insights into using customer feedback for refining marketing strategies, enhancing messaging, and improving product and service offerings. The discussion delves into various techniques for engaging with customers, including one-on-one conversations and leveraging digital tools for organizing and analyzing customer feedback. Ron's approach advocates for a routine of regular customer interactions beyond traditional sales and marketing roles, suggesting a '10 Customer Challenge' for marketers seeking to gain deeper market insights and identify blind spots.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:49 The Power of Customer Conversations in Marketing02:54 Challenges and Strategies in Customer Feedback07:04 The Impact of Direct Customer Engagement09:47 The Importance of One-on-One Customer Feedback14:26 Closing Thoughts and the 10 Customer ChallengeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever.   Today we have a story about how a marketer drove a high impact digital marketing  transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing. In this episode, Rebecca shares her extensive experience bringing effective digital marketing strategies to multiple organizations including for profit and nonprofit theater organizations, starting with her first role straight out of college. With no formal marketing training, she faced the challenge of introducing and implementing social media and digital marketing in an environment that lacked both strategy and online presence. Through mentorship, self-driven learning, and perseverance, Rebecca successfully transformed the marketing approach by focusing on three main areas: establishing a strong brand identity, creating and optimizing digital marketing channels, and elevating content quality. Her efforts led to improved audience engagement, open rates on emails, and increased donations, showcasing the importance of cohesive online strategies in growing and sustaining nonprofit theaters. Rebecca also provides advice for businesses looking to navigate the digital marketing landscape today, emphasizing the need to understand one's audience, be selective with social media platforms, and create authentic content.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:21 Rebecca's Journey in Marketing and Theater01:06 Challenges and Strategies in Nonprofit Theater Marketing05:43 The Three-Step Plan for Digital Marketing Success11:39 Overcoming Digital Marketing Challenges12:05 The Impact of Effective Marketing16:41 Adapting to the Digital Marketing Landscape22:55 Final Thoughts and Advice on Digital MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Episode 100!In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future episodes will feature a mix of guest insights and the host's own experiences, including quick shot episodes and an expanded YouTube channel. The goal is to continue supporting marketers in their quest to achieve remarkable success.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:00 Celebrating 100 Episodes and Looking Forward00:20 The Challenges of Marketing00:57 The Vision for the Next 1000 Episodes01:36 Celebrating Remarkable Marketing02:45 The Life of a Marketer: Expectations vs. Reality03:41 Inspiring Future Marketers04:33 Improvements and Innovations for the Podcast05:37 Join the Remarkable Marketing JourneySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Over 3 million non-fiction books are published every year.  How do authors come up with the right launch strategy and successfully market their book?In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identify the right time for them to publish their work. He highlights how Emissary Publishing assists authors in spreading their impactful messages from unknown to known by reversing the traditional publishing process, starting with marketing strategy, then moving to writing, editing, and marketing. Paul shares insights into the challenges of self-publishing and the necessity of a solid marketing strategy to surpass the average sales of most books. The episode features the success story of 'The Hope of War,' demonstrating their marketing approach's effectiveness. Additionally, Paul talks about the new book 'I See You Everywhere,' offering principles for standing out and selling more books. The conversation also touches upon different marketing strategies tied to authors' goals, like maximizing sales, building company culture, or leaving a legacy.Get Paul's Book - I See You EverywhereVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:41 The Challenges and Solutions in Self-Publishing02:51 A Deep Dive into Marketing Strategy for Authors04:20 Success Story: Marketing 'The Hope of War'08:02 The Importance of Testing and Audience Signals10:41 Building a Support Network for Book Launch Success14:04 Different Marketing Strategies for Authors15:29 Special Offer for Listeners: 'I See You Everywhere'16:49 Closing Thoughts and AppreciationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with iconic consumer brands like TaylorMade, Adidas, Oakley, K-Swiss, and Schutt Sports, among other international brands, to starting and selling his own company. He emphasizes the importance of authenticity, premium positioning, and strategic marketing through storytelling, using the launch of the ZAMST brand in the U.S as a case study. Bryan highlights how they achieved distribution across major retailers by focusing on product quality, many super star athlete endorsements, and clear brand positioning. He also discusses his books, 'The Visionary Brand' and the upcoming book 'The Visionary Leader,' sharing insights on building visionary brands through foundational principles and alignment between product, marketing, and sales. Bryan concludes with advice for marketers and business leaders aiming to create visionary brands, emphasizing the significance of foundational principles, brand positioning, and maintaining authenticity.Check out Bryan's Podcast and Book02:07 The Challenge and Triumph of Building a Brand from Scratch09:17 Insights from Brand Strategy and Marketing Successes10:17 Diving into 'The Visionary Brand' Book15:06 The Journey of Writing and the Vision Behind 'Liquid Mind'17:30 Final Thoughts and Advice for Aspiring Visionary BrandsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He also shares insights on increasing a company's value before selling and the significance of genuine care in consulting. Additionally, Jon talks about his two books, '19' and 'Finally Wealthy,' reflecting on the lessons learned from observing others and the real essence of being wealthy. The episode concludes with discussions on the importance of experience and continuous learning in achieving success.Jon's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:17 John's Entrepreneurial Journey and Expertise01:25 Creative Marketing Strategies and Success Stories06:59 Foundational Steps for Starting and Scaling a Business09:22 Maximizing Business Value for Sale11:36 What Makes John a Top 1% Growth Marketer16:04 Insights from John's Books on Wealth and Success19:15 Reflecting on Experience, Ambition, and the True Meaning of Success22:25 Final Thoughts and EncouragementSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing.In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise. Anika discusses the transition to full-time podcasting with her podcast Your Brand AMplified, emphasizing the importance of consistency, brand clarity, and leveraging podcasting as a multifaceted marketing tool. She offers insights into the evolving landscape of PR, marketing, and podcasting, advocating for the potential of podcasts as a personal and brand-building platform. Anika encourages aspiring podcasters to start their journey, underscoring there's space for every unique voice and perspective in the podcasting world.Check out Anika's podcast Your Brand AmplifiedBook a complimentary strategy call with AnikaVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:13 Anika's Journey: From Brand Strategist to Full-Time Podcaster01:11 A Standout Marketing Story: The Rise of a Young Singer06:28 The Power of Podcasting: Anika's Transition and Insights10:26 The Intersection of PR, Podcasting, and Branding20:34 Embracing Video in Podcasting: A New Era of Engagement23:22 Final Thoughts on Podcasting and Its FutureSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing PodcastIn this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven shares insights into the complexities of selling on Amazon, including marketing strategies like PPC, SEO, and the underestimated challenges of merchandising. He discusses the evolution of Amazon, highlighting its growth, the increasing challenges for sellers, and the lack of competition capable of matching Amazon's logistics and delivery system. Steven also touches on the future of platforms like Walmart and TikTok in comparison to Amazon. He reveals his agency's approach to education-based marketing, emphasizing the importance of creating meaningful content that addresses the specific needs of Amazon sellers. Steven shares a personal anecdote about his experience with product selling and offers advice for both new and established sellers on the platform. The episode provides a deep dive into the tactics for successful marketing on Amazon, the critical role of content, and the reality of Amazon's dominance in the retail space.My Amazon Guy Web Site My Amazon Guy YouTubeVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:13 The Complex World of Amazon Marketing00:54 Insights into Amazon's Ecosystem and Competitive Edge03:47 Leveraging Education for Marketing Success07:31 Navigating the Competitive Landscape of Amazon12:40 Strategies for Success on Amazon14:22 Concluding Thoughts on Amazon's Market DominanceSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do you create successful brand campaigns that win millions of customerIn this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, resulting in significant business growth and customer appreciation. The story underpins his new book, 'Appreciated Branding,' which advocates for brands solving real problems to earn customer appreciation and loyalty. Reid's career and insights underscore the effectiveness of emotionally resonant marketing strategies in creating irreplaceable brands. Join us for a conversation where the art of branding is laid bare, empathy meets strategy, and appreciation is the currency of success.00:21 Reid's Background in Marketing01:12 The H&R Block Success Story04:13 The Philosophy Behind Emotional Branding10:19 Introducing Appreciated Branding12:02 Real-World Applications of Appreciated Branding14:16 Advice for Marketers on Tapping into Appreciation17:01 Final Thoughts on Branding and Standing OutSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn