Today we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaking engagements. He elaborates on the marketing strategies that have propelled his speaking career, emphasizing the importance of positioning oneself as necessary to one's audience rather than optional. Steve also highlights the crucial role of emotion in speaking, differentiating it from mere information transfer. The conversation covers the dynamic between following passion versus pursuing speaking as a business model, with insights on generating revenue through speaking engagements. The episode concludes with Steve's advice on crafting and delivering effective presentations, leveraging personal experiences, and the evolving landscape of live and virtual events post-COVID.Listeners of the podcast can get a 50% discount on Steve's speaker training services by using the promo code WELCOMEPASS on Steve's web site.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:49 The Art of Marketing Through Speaking04:45 Different Business Models in the Speaking World05:56 The Power of Selling from the Stage06:16 Navigating the Speaking World: Paid vs. Sell from the Stage08:51 The Impact of COVID-19 on the Speaking Industry09:20 Advice for Aspiring Speakers: Generating Business Through Speaking09:58 The Strategy of Securing Speaking Slots at Events12:09 Mastering the Art of Selling from the Stage14:54 Crafting a Presentation that Captures Imagination19:00 Unlocking the Power of Marketing: A New Perspective19:24 Mastering Public Speaking: Insights and Strategies19:49 Customizing Speaker Training: Tailoring to Individual Needs20:49 The Art of Crafting Your Signature Talk21:08 Navigating the Speaker Training Landscape: From Novice to Expert23:00 The Impact of Speaking on Marketing and Business Growth23:39 The Value of Small Audiences in Speaking Engagements25:00 A Memorable Speaking Mishap: Turning Challenges into Wins26:53 Choosing Between Passion and Profit in Speaking30:35 The Evolution of Events Post-COVID: Live vs. Virtual34:40 Final Thoughts on the Essence of SpeakingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do business owners and marketers avoid wasting money on marketing?   In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster.    Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency. The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.Get Jaci's book - He Said, She Said: BrandingVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube03:48 He Said, She Said: Navigating Business and Branding as a Couple05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money10:45 The Importance of Thinking of Marketing Spend as an Investment21:08 Marketing: Advice for 2024 Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times.  She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a prompt engineer for AI, specifically working with AI to explore philosophical concepts, and she shares innovative uses of AI in marketing.. The discussion extends to the impact of AI on marketing strategies, the importance of adapting to technology advancements, and predictions for future trends. Additionally, Dr. Schwartz touches on the legal and practical challenges presented by AI, offering advice on how to embrace new technologies effectively in the marketing sphere.Morissa's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:57 Exploring AI and Marketing03:10 Marketing Success Stories and Strategies10:28 Navigating the Complexities of AI in Marketing13:21 AI's Impact on Creativity and Future Trends21:10 Practical AI Applications and Marketing Insights26:02 Embracing AI: Challenges, Opportunities, and Final ThoughtsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

We discuss how you can master the Instagram channel for business and personal branding in today's episodeIn this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of experience, Corey emphasizes the importance of digital evolution in marketing strategies, particularly for small businesses. She highlights a successful marketing campaign called 'employee spotlight' for a healthcare client, showcasing the value of recognizing all staff members, not just the doctors, which significantly boosted engagement. Corey discusses the reasons behind choosing Instagram as the focus of her books, the importance of consistency in posting, and the recent algorithm updates aimed at helping smaller creators. She offers advice on content creation, like leveraging reels and carousels, for increased engagement and better algorithm ranking. The conversation also covers the potential impact of TikTok's uncertainties on Instagram's popularity and ends with tips for building a successful Instagram presence, including the importance of engaging meaningfully with others' content.Eric also reveals his favorite job is being social media manager for his French Bulldog's Instagram page.  Corey gives Eric advice on how to take his bulldog fan page to the next level.Check our Corey's Web Site and Books Follow Eric's French Bulldog Lexi on Instagram Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:25 Corey's Journey: From Traditional to Digital Marketing01:27 Spotlighting the Unsung Heroes: A Marketing Success Story03:55 The Power of Employee Spotlights in Marketing05:43 Diving into Instagram: Books, Business, and Bulldogs08:01 Maximizing Instagram for Business: Strategies and Insights15:58 The Future of Instagram and Social Media Trends18:16 Engagement and Success on Instagram: Final TipsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How can product marketers make sure that they are successful in launching a new product?In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful marketing strategy that gained significant attention at CES by displaying a 'gallery of flops' featuring failed products from major companies, highlighting how Prelaunch.com can help avoid similar failures. Narek emphasizes the importance of data-driven decisions in product development and marketing, advocating for a methodology that includes user feedback and AI analytics to refine product concepts. The discussion covers the challenges and strategies of avoiding market failures through proper validation and adaptation, aiming to spare creators from investing in ideas that may not resonate with their target audience.00:59 The Gallery of Flops: A Marketing Masterstroke03:26 The Impact of Creative Marketing on Business Success06:24 The Premise and Promise of Prelaunch.com06:31 The Methodology Behind Avoiding Product Flops10:40 Real-world Impact: Client Success Stories and Insights14:16 Advice for Marketers: Avoiding the Wall of Flops16:21 Confronting the Hardest Truths in Product DevelopmentSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do marketers win with the evolving changes in the email marketing channel in 2024?In this episode, digital and email marketing expert Laine Belcastro, with over 15 years of experience delves into the specifics of conducting email marketing audits, the importance of system integrations, and optimizing email service platforms. Laine emphasizes the significance of data hygiene, proper segmentation, and the challenges posed by privacy laws and deliverability measures on email marketing. The episode further explores strategies for building effective opt-in lists, advocating for organic growth, and the necessity of offering value to potential subscribers. This engaging dialogue offers valuable insights into the evolving landscape of email marketing, underscoring the pivotal role of audits, the synergy between marketing and sales teams, and the need for ethical marketing practices.Visit Laine's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:30 The Art of Email Marketing Audits06:28 Impact of Email Marketing Optimization07:56 Navigating Email Marketing Challenges14:55 Building Effective Opt-In Email Lists18:24 Closing Thoughts and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

What's the best way for marketers to get better customer insights and identify blind spots?In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. He emphasizes the importance of direct communication with customers, a method he and Eric  credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales or customer success teams for customer feedback, Ron supports the direct engagement approach to understand market needs and preferences. He shares insights into using customer feedback for refining marketing strategies, enhancing messaging, and improving product and service offerings. The discussion delves into various techniques for engaging with customers, including one-on-one conversations and leveraging digital tools for organizing and analyzing customer feedback. Ron's approach advocates for a routine of regular customer interactions beyond traditional sales and marketing roles, suggesting a '10 Customer Challenge' for marketers seeking to gain deeper market insights and identify blind spots.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:49 The Power of Customer Conversations in Marketing02:54 Challenges and Strategies in Customer Feedback07:04 The Impact of Direct Customer Engagement09:47 The Importance of One-on-One Customer Feedback14:26 Closing Thoughts and the 10 Customer ChallengeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever.   Today we have a story about how a marketer drove a high impact digital marketing  transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing. In this episode, Rebecca shares her extensive experience bringing effective digital marketing strategies to multiple organizations including for profit and nonprofit theater organizations, starting with her first role straight out of college. With no formal marketing training, she faced the challenge of introducing and implementing social media and digital marketing in an environment that lacked both strategy and online presence. Through mentorship, self-driven learning, and perseverance, Rebecca successfully transformed the marketing approach by focusing on three main areas: establishing a strong brand identity, creating and optimizing digital marketing channels, and elevating content quality. Her efforts led to improved audience engagement, open rates on emails, and increased donations, showcasing the importance of cohesive online strategies in growing and sustaining nonprofit theaters. Rebecca also provides advice for businesses looking to navigate the digital marketing landscape today, emphasizing the need to understand one's audience, be selective with social media platforms, and create authentic content.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:21 Rebecca's Journey in Marketing and Theater01:06 Challenges and Strategies in Nonprofit Theater Marketing05:43 The Three-Step Plan for Digital Marketing Success11:39 Overcoming Digital Marketing Challenges12:05 The Impact of Effective Marketing16:41 Adapting to the Digital Marketing Landscape22:55 Final Thoughts and Advice on Digital MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Episode 100!In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future episodes will feature a mix of guest insights and the host's own experiences, including quick shot episodes and an expanded YouTube channel. The goal is to continue supporting marketers in their quest to achieve remarkable success.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:00 Celebrating 100 Episodes and Looking Forward00:20 The Challenges of Marketing00:57 The Vision for the Next 1000 Episodes01:36 Celebrating Remarkable Marketing02:45 The Life of a Marketer: Expectations vs. Reality03:41 Inspiring Future Marketers04:33 Improvements and Innovations for the Podcast05:37 Join the Remarkable Marketing JourneySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Over 3 million non-fiction books are published every year.  How do authors come up with the right launch strategy and successfully market their book?In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identify the right time for them to publish their work. He highlights how Emissary Publishing assists authors in spreading their impactful messages from unknown to known by reversing the traditional publishing process, starting with marketing strategy, then moving to writing, editing, and marketing. Paul shares insights into the challenges of self-publishing and the necessity of a solid marketing strategy to surpass the average sales of most books. The episode features the success story of 'The Hope of War,' demonstrating their marketing approach's effectiveness. Additionally, Paul talks about the new book 'I See You Everywhere,' offering principles for standing out and selling more books. The conversation also touches upon different marketing strategies tied to authors' goals, like maximizing sales, building company culture, or leaving a legacy.Get Paul's Book - I See You EverywhereVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:41 The Challenges and Solutions in Self-Publishing02:51 A Deep Dive into Marketing Strategy for Authors04:20 Success Story: Marketing 'The Hope of War'08:02 The Importance of Testing and Audience Signals10:41 Building a Support Network for Book Launch Success14:04 Different Marketing Strategies for Authors15:29 Special Offer for Listeners: 'I See You Everywhere'16:49 Closing Thoughts and AppreciationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn