Remarkable Marketing Podcast

If executives don't have credibility then no one believes anything they say.  In today's episode we tackle the topic of mastering credibility.  Credibility is a critical part of a professional brand.  How do you get credibility?In this episode, Mitchell Levy, an author of 65 books, two time TEDx speaker, and global expert in credibility, shares insights from his vast experience in Silicon Valley, where he started 20 companies and published 750 books. Levy discusses the importance of articulating one's purpose and execution in less than 10 words, debunking common marketing myths such as 'fake it till you make it.' He highlights his journey, notably his focus on credibility, resulting from interviewing 500 thought leaders and creating a membership community called Credibility Nation. Levy also touches on the essence of credibility in the business world, stressing that it goes beyond being trusted to being known and liked or loved. He emphasizes the role of clarity before credibility and the power of a clear Customer Point of Pain (CPOP) in conveying value and attracting the right audience. The discussion also covers the impact of publishing books on credibility, the importance of integrity and authenticity, and offers practical advice on how individuals and companies can establish and enhance their credibility.Visit Mitchell's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:35 The Challenge of Self-Articulation and Marketing Myths02:43 Marketing Success Stories and the Power of Narrow Focus03:25 The Evolution of Book Publishing and Credibility04:48 Defining Credibility in the Modern World19:01 The Importance of Clarity in Credibility and Business26:03 Final Thoughts on Credibility and ClaritySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Why do 96% of web pages get no organic traffic from Google?   Today we discuss SEO strategy and how SEO is changing in the era of AI.In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs aiming to grow their business through organic search. She emphasizes the importance of befriending Google to leverage SEO for business growth, not just for traffic but for building robust, profit-making businesses. Lauren discusses the power of quality over quantity in content creation, the significance of internal linking, and the importance of submitting URLs directly to Google for indexing. She also touches on the impact of AI on SEO, advocating for a human touch in content creation and keyword research. The discussion covers practical advice for business leaders on website organization, the importance of focusing on one content branch at a time, and essential SEO best practices.Check out Lauren's websiteVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:13 Diving Into the World of SEO with Lauren00:52 Lauren's Journey: From SAT Prep to SEO Success04:50 The Power of SEO in Business Growth and Personal Life08:05 Unlocking SEO Secrets for Marketing Success14:47 The Future of SEO: Navigating AI and Algorithm Changes30:39 Practical SEO Tips for Solopreneurs and MarketersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue. In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which leveraged AI to identify and collaborate with emerging influencers for a bold, community-focused event. Bryan emphasizes the importance of human-to-human connections in marketing, reflecting on the evolution of influencer marketing and the role of authenticity in engaging with audiences. The conversation also delves into the impact of AI on marketing practices, urging a balance between technology and personal touch to maintain genuine connections and engagement. Bryan's insights underline the significance of being human and authentic as a competitive advantage in today's marketing landscape.Bryan's web siteVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:57 The Power of Human to Human Marketing01:49 Creating Community Through Influencer Marketing05:27 Challenges and Successes of Influencer Campaigns09:16 The Evolution of Influencer Marketing13:50 Embracing Human to Human in Today's Marketing19:45 The Future of Marketing with AI23:10 Concluding Thoughts on Being Human in MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is an expert in leadership.  We discuss how to make sure your career is on course and we share how to steer through the journey with intention and integrity. We dissect the importance of aligning your personal branding with career development, and how keeping true to your values shapes not only your professional journey but also the very core of job satisfaction. It's a conversation that promises to leave you with a blueprint for building a career that's not just successful, but also deeply fulfilling.Our guest Scott Jeffrey Miller shares his journey from working at Disney to becoming CMO for Franklin Covey - and an expert in leadership and marketing, ultimately leading to his success as a seven-time author, keynote speaker, podcaster, and literary agent. Scott discusses critical lessons on how to build a multi decade career, his approach to building a personal brand, the essence of networking, and valuable insights into marketing that can transform careers from accidental to intentional. He emphasizes the importance of understanding one’s personal and professional values, building a personal brand with authenticity, and the impactful role of networking in career advancement. With over 500 podcast episodes under his belt, Miller has a wealth of knowledge and experience that listeners can draw from to navigate their career.Check out Scott's web site, books and podcastsVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:34 Insights from 'Marketing Mess to Brand Success'06:01 Mastering Marketing Language for Client Success15:07 The Power of Personal Branding and Authenticity18:56 Navigating Multiple Passions in Professional Branding20:33 Unveiling 'Career on Course': Strategies for Intentional Career Growth21:04 Decades of Observations: The Meandering Career Path22:04 The Genesis of a Career Guidebook23:32 Defining Your Values: The Foundation of a Fulfilling Career26:30 Navigating Career Conflicts with Personal and Professional Values34:07 The Power of Personal Branding36:59 Mastering Networking in the Digital Age40:58 The Importance of an Inner Circle for Career Advice44:41 Final Thoughts and AdviceSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode will change the way you think about brand reputation in modern marketing.  Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person.  What do marketers need to do to win in the modern buyer journey?In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly focusing on technology and SaaS businesses. Larissa shares insights into her journey, highlighting the importance of storytelling and human connection in marketing. She recounts a notable marketing campaign during her time at Optoro, where handling product returns was turned into an opportunity for viral marketing through the creation of unboxing videos. This initiative not only promoted the brand but also inspired a wave of entrepreneurs. The conversation then shifts towards future marketing trends, emphasizing the potential of AI while cautioning against its overuse, which can lead to a lack of authenticity. Larissa advises on the importance of creating genuine, human-centric content to stand out. The episode concludes with a discussion on the crucial role of a company's online reputation and the changing dynamics of buyer research and decision-making.01:19 A Marketing Success Story: Turning Returns into Revenue06:07 Exploring Marketing Trends for 202408:00 The Importance of Authenticity and Reputation in Marketing14:37 Closing Thoughts and Contact InformationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaking engagements. He elaborates on the marketing strategies that have propelled his speaking career, emphasizing the importance of positioning oneself as necessary to one's audience rather than optional. Steve also highlights the crucial role of emotion in speaking, differentiating it from mere information transfer. The conversation covers the dynamic between following passion versus pursuing speaking as a business model, with insights on generating revenue through speaking engagements. The episode concludes with Steve's advice on crafting and delivering effective presentations, leveraging personal experiences, and the evolving landscape of live and virtual events post-COVID.Listeners of the podcast can get a 50% discount on Steve's speaker training services by using the promo code WELCOMEPASS on Steve's web site.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:49 The Art of Marketing Through Speaking04:45 Different Business Models in the Speaking World05:56 The Power of Selling from the Stage06:16 Navigating the Speaking World: Paid vs. Sell from the Stage08:51 The Impact of COVID-19 on the Speaking Industry09:20 Advice for Aspiring Speakers: Generating Business Through Speaking09:58 The Strategy of Securing Speaking Slots at Events12:09 Mastering the Art of Selling from the Stage14:54 Crafting a Presentation that Captures Imagination19:00 Unlocking the Power of Marketing: A New Perspective19:24 Mastering Public Speaking: Insights and Strategies19:49 Customizing Speaker Training: Tailoring to Individual Needs20:49 The Art of Crafting Your Signature Talk21:08 Navigating the Speaker Training Landscape: From Novice to Expert23:00 The Impact of Speaking on Marketing and Business Growth23:39 The Value of Small Audiences in Speaking Engagements25:00 A Memorable Speaking Mishap: Turning Challenges into Wins26:53 Choosing Between Passion and Profit in Speaking30:35 The Evolution of Events Post-COVID: Live vs. Virtual34:40 Final Thoughts on the Essence of SpeakingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do business owners and marketers avoid wasting money on marketing?   In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster.    Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency. The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.Get Jaci's book - He Said, She Said: BrandingVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube03:48 He Said, She Said: Navigating Business and Branding as a Couple05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money10:45 The Importance of Thinking of Marketing Spend as an Investment21:08 Marketing: Advice for 2024 Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times.  She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a prompt engineer for AI, specifically working with AI to explore philosophical concepts, and she shares innovative uses of AI in marketing.. The discussion extends to the impact of AI on marketing strategies, the importance of adapting to technology advancements, and predictions for future trends. Additionally, Dr. Schwartz touches on the legal and practical challenges presented by AI, offering advice on how to embrace new technologies effectively in the marketing sphere.Morissa's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:57 Exploring AI and Marketing03:10 Marketing Success Stories and Strategies10:28 Navigating the Complexities of AI in Marketing13:21 AI's Impact on Creativity and Future Trends21:10 Practical AI Applications and Marketing Insights26:02 Embracing AI: Challenges, Opportunities, and Final ThoughtsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

We discuss how you can master the Instagram channel for business and personal branding in today's episodeIn this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of experience, Corey emphasizes the importance of digital evolution in marketing strategies, particularly for small businesses. She highlights a successful marketing campaign called 'employee spotlight' for a healthcare client, showcasing the value of recognizing all staff members, not just the doctors, which significantly boosted engagement. Corey discusses the reasons behind choosing Instagram as the focus of her books, the importance of consistency in posting, and the recent algorithm updates aimed at helping smaller creators. She offers advice on content creation, like leveraging reels and carousels, for increased engagement and better algorithm ranking. The conversation also covers the potential impact of TikTok's uncertainties on Instagram's popularity and ends with tips for building a successful Instagram presence, including the importance of engaging meaningfully with others' content.Eric also reveals his favorite job is being social media manager for his French Bulldog's Instagram page.  Corey gives Eric advice on how to take his bulldog fan page to the next level.Check our Corey's Web Site and Books Follow Eric's French Bulldog Lexi on Instagram Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:25 Corey's Journey: From Traditional to Digital Marketing01:27 Spotlighting the Unsung Heroes: A Marketing Success Story03:55 The Power of Employee Spotlights in Marketing05:43 Diving into Instagram: Books, Business, and Bulldogs08:01 Maximizing Instagram for Business: Strategies and Insights15:58 The Future of Instagram and Social Media Trends18:16 Engagement and Success on Instagram: Final TipsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How can product marketers make sure that they are successful in launching a new product?In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful marketing strategy that gained significant attention at CES by displaying a 'gallery of flops' featuring failed products from major companies, highlighting how Prelaunch.com can help avoid similar failures. Narek emphasizes the importance of data-driven decisions in product development and marketing, advocating for a methodology that includes user feedback and AI analytics to refine product concepts. The discussion covers the challenges and strategies of avoiding market failures through proper validation and adaptation, aiming to spare creators from investing in ideas that may not resonate with their target audience.00:59 The Gallery of Flops: A Marketing Masterstroke03:26 The Impact of Creative Marketing on Business Success06:24 The Premise and Promise of Prelaunch.com06:31 The Methodology Behind Avoiding Product Flops10:40 Real-world Impact: Client Success Stories and Insights14:16 Advice for Marketers: Avoiding the Wall of Flops16:21 Confronting the Hardest Truths in Product DevelopmentSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn