If executives don't have credibility then no one believes anything they say.  In today's episode we tackle the topic of mastering credibility.  Credibility is a critical part of a professional brand.  How do you get credibility?

In this episode, Mitchell Levy, an author of 65 books, two time TEDx speaker, and global expert in credibility, shares insights from his vast experience in Silicon Valley, where he started 20 companies and published 750 books. Levy discusses the importance of articulating one's purpose and execution in less than 10 words, debunking common marketing myths such as 'fake it till you make it.' He highlights his journey, notably his focus on credibility, resulting from interviewing 500 thought leaders and creating a membership community called Credibility Nation. Levy also touches on the essence of credibility in the business world, stressing that it goes beyond being trusted to being known and liked or loved. He emphasizes the role of clarity before credibility and the power of a clear Customer Point of Pain (CPOP) in conveying value and attracting the right audience. The discussion also covers the impact of publishing books on credibility, the importance of integrity and authenticity, and offers practical advice on how individuals and companies can establish and enhance their credibility.

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01:35 The Challenge of Self-Articulation and Marketing Myths

02:43 Marketing Success Stories and the Power of Narrow Focus

03:25 The Evolution of Book Publishing and Credibility

04:48 Defining Credibility in the Modern World

19:01 The Importance of Clarity in Credibility and Business

26:03 Final Thoughts on Credibility and Clarity

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