Strategies for Mastering Instagram for Business & Personal Branding

We discuss how you can master the Instagram channel for business and personal branding in today's episode

In this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of experience, Corey emphasizes the importance of digital evolution in marketing strategies, particularly for small businesses. She highlights a successful marketing campaign called 'employee spotlight' for a healthcare client, showcasing the value of recognizing all staff members, not just the doctors, which significantly boosted engagement. Corey discusses the reasons behind choosing Instagram as the focus of her books, the importance of consistency in posting, and the recent algorithm updates aimed at helping smaller creators. She offers advice on content creation, like leveraging reels and carousels, for increased engagement and better algorithm ranking. The conversation also covers the potential impact of TikTok's uncertainties on Instagram's popularity and ends with tips for building a successful Instagram presence, including the importance of engaging meaningfully with others' content.

Eric also reveals his favorite job is being social media manager for his French Bulldog's Instagram page.  Corey gives Eric advice on how to take his bulldog fan page to the next level.

Check our Corey's Web Site and Books

Follow Eric's French Bulldog Lexi on Instagram

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00:25 Corey's Journey: From Traditional to Digital Marketing
01:27 Spotlighting the Unsung Heroes: A Marketing Success Story
03:55 The Power of Employee Spotlights in Marketing
05:43 Diving into Instagram: Books, Business, and Bulldogs
08:01 Maximizing Instagram for Business: Strategies and Insights
15:58 The Future of Instagram and Social Media Trends
18:16 Engagement and Success on Instagram: Final Tips

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