Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behind communication, messaging, and persuasion. He advocates for simplicity, explaining how it significantly impacts the audience's understanding, liking, and trust towards a message. Ben recounts a successful marketing campaign for a New York City power plant that fostered company pride and community recognition by focusing on the theme 'Making New York Happen.' He also outlines five design principles for creating compelling messages: beneficial, focused, salient, empathetic, and minimal. Ben emphasizes the sender's responsibility to ensure messages are not only heard but resonate with the audience, advocating for simplicity and empathy in marketing and beyond.Check out Ben's Web Site and BookVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:32 The Power of Simple Messaging02:44 Case Study: Rebranding a Power Plant06:21 Insights from Ben's Book 08:58 Design Principles for Effective Messaging10:26 Final Thoughts and Recommendations11:43 Closing Remarks and AppreciationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBMIn this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about  becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details her four foundational elements of effective personal branding: subject matter expertise, storytelling, unique value proposition, and impact/legacy. She also talks about her books, 'Influence Unleashed' and a piece on whole human leadership, providing insights into creating a lasting legacy through personal branding and leadership. Additionally, Victoria highlights the necessity of being authentic, understanding your audience, and having a clear goal for your brand. The episode concludes with Victoria offering advice on embracing discomfort for growth and opportunity, underlining the profound impact personal branding can have on career success.Check out Victoria's web site, talks and books.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:04 The Power of Personal Branding 03:44 The Power of a Strong Personal Brand: Becoming the #1 Social Seller at IBM 06:37 Implementing Personal Branding: Goals, Audience, and Planning08:08 The Impact and Rewards of a Great Personal Brand09:46 Victoria's Books on Personal Branding and Leadership11:25 Final Thoughts on Personal Branding and LeadershipSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode discusses strategies for sales and marketing teamwork to drive better  ROI for events, account based marketing programs.In this episode, Leslie Venetz, founder of a sales-led go-to-market agency, shares insights into integrating sales and marketing efforts for better business outcomes. Highlighting her vast experience with over 250,000 cold calls, her marketing degree and posting for 1,000 days in a row on LinkedIn, Leslie discusses how traditional demand generation and lead generation activities can blend to drive success in sales and marketing. The conversation delves into playbooks for executing event-led sales campaigns, emphasizing the importance of teamwork between sales and marketing departments. Leslie introduces a method focusing on account based marketing / key accounts rather than a broad audience at events, suggesting a multi-channel outreach sequence that includes face-to-face interactions to significantly improve conversion rates. The discussion also covers creative approaches for engaging potential clients at events, and the importance of psychological safety in fostering collaboration between sales and marketing. Leslie's approach underlines the benefit of creating a unified front in sales and marketing efforts to enhance business success.Check out Leslie's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:25 Blurring the Lines Between Sales and Marketing02:26 Innovative Sales and Marketing Teamwork in Action03:09 Rethinking Event Strategy for Sales and Marketing07:00 Maximizing Event Impact with Strategic Planning09:38 Creative Approaches to In-Person Events14:46 The Power of Personal Connection in Sales16:40 Reimagining Engagement at Industry Events21:19 Embracing a Multi-Channel Approach for Maximum Impact24:07 Final Thoughts on Sales and Marketing Collaboration26:07 Closing Remarks and AppreciationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode will make you think differently about how to be successful with influencer marketing.In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts. He highlights the importance of not solely depending on influencers for direct ROI but using them as part of a larger marketing mix, involving content creators to enhance relatability and authenticity in marketing campaigns. Through stories of successful campaigns and practical advice, Dan emphasizes the value of starting small, testing different influencers, and ensuring marketing fundamentals are in place before adding influencers as 'fuel to the fire'. The conversation concludes with tips for creating long-term partnerships with influencers based on data-driven decisions and the overarching recommendation to integrate influencer marketing into a holistic marketing strategy.Check out Dan's agency Get Hyped Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:21 The Core of Get Hyped: Influencer Marketing Insights01:12 Success Stories: From E-Bikes to Weight Loss Clinics03:34 The Evolution of Influencer Marketing10:59 The Challenges of Influencer Marketing and Strategy Tips13:27 Choosing the Right Channels for Influencer Marketing15:10 Key Advice for Launching an Influencer Program19:10 Final Thoughts on Integrated Marketing StrategiesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

If executives don't have credibility then no one believes anything they say.  In today's episode we tackle the topic of mastering credibility.  Credibility is a critical part of a professional brand.  How do you get credibility?In this episode, Mitchell Levy, an author of 65 books, two time TEDx speaker, and global expert in credibility, shares insights from his vast experience in Silicon Valley, where he started 20 companies and published 750 books. Levy discusses the importance of articulating one's purpose and execution in less than 10 words, debunking common marketing myths such as 'fake it till you make it.' He highlights his journey, notably his focus on credibility, resulting from interviewing 500 thought leaders and creating a membership community called Credibility Nation. Levy also touches on the essence of credibility in the business world, stressing that it goes beyond being trusted to being known and liked or loved. He emphasizes the role of clarity before credibility and the power of a clear Customer Point of Pain (CPOP) in conveying value and attracting the right audience. The discussion also covers the impact of publishing books on credibility, the importance of integrity and authenticity, and offers practical advice on how individuals and companies can establish and enhance their credibility.Visit Mitchell's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:35 The Challenge of Self-Articulation and Marketing Myths02:43 Marketing Success Stories and the Power of Narrow Focus03:25 The Evolution of Book Publishing and Credibility04:48 Defining Credibility in the Modern World19:01 The Importance of Clarity in Credibility and Business26:03 Final Thoughts on Credibility and ClaritySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Why do 96% of web pages get no organic traffic from Google?   Today we discuss SEO strategy and how SEO is changing in the era of AI.In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs aiming to grow their business through organic search. She emphasizes the importance of befriending Google to leverage SEO for business growth, not just for traffic but for building robust, profit-making businesses. Lauren discusses the power of quality over quantity in content creation, the significance of internal linking, and the importance of submitting URLs directly to Google for indexing. She also touches on the impact of AI on SEO, advocating for a human touch in content creation and keyword research. The discussion covers practical advice for business leaders on website organization, the importance of focusing on one content branch at a time, and essential SEO best practices.Check out Lauren's websiteVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:13 Diving Into the World of SEO with Lauren00:52 Lauren's Journey: From SAT Prep to SEO Success04:50 The Power of SEO in Business Growth and Personal Life08:05 Unlocking SEO Secrets for Marketing Success14:47 The Future of SEO: Navigating AI and Algorithm Changes30:39 Practical SEO Tips for Solopreneurs and MarketersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue. In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which leveraged AI to identify and collaborate with emerging influencers for a bold, community-focused event. Bryan emphasizes the importance of human-to-human connections in marketing, reflecting on the evolution of influencer marketing and the role of authenticity in engaging with audiences. The conversation also delves into the impact of AI on marketing practices, urging a balance between technology and personal touch to maintain genuine connections and engagement. Bryan's insights underline the significance of being human and authentic as a competitive advantage in today's marketing landscape.Bryan's web siteVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:57 The Power of Human to Human Marketing01:49 Creating Community Through Influencer Marketing05:27 Challenges and Successes of Influencer Campaigns09:16 The Evolution of Influencer Marketing13:50 Embracing Human to Human in Today's Marketing19:45 The Future of Marketing with AI23:10 Concluding Thoughts on Being Human in MarketingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is an expert in leadership.  We discuss how to make sure your career is on course and we share how to steer through the journey with intention and integrity. We dissect the importance of aligning your personal branding with career development, and how keeping true to your values shapes not only your professional journey but also the very core of job satisfaction. It's a conversation that promises to leave you with a blueprint for building a career that's not just successful, but also deeply fulfilling.Our guest Scott Jeffrey Miller shares his journey from working at Disney to becoming CMO for Franklin Covey - and an expert in leadership and marketing, ultimately leading to his success as a seven-time author, keynote speaker, podcaster, and literary agent. Scott discusses critical lessons on how to build a multi decade career, his approach to building a personal brand, the essence of networking, and valuable insights into marketing that can transform careers from accidental to intentional. He emphasizes the importance of understanding one’s personal and professional values, building a personal brand with authenticity, and the impactful role of networking in career advancement. With over 500 podcast episodes under his belt, Miller has a wealth of knowledge and experience that listeners can draw from to navigate their career.Check out Scott's web site, books and podcastsVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:34 Insights from 'Marketing Mess to Brand Success'06:01 Mastering Marketing Language for Client Success15:07 The Power of Personal Branding and Authenticity18:56 Navigating Multiple Passions in Professional Branding20:33 Unveiling 'Career on Course': Strategies for Intentional Career Growth21:04 Decades of Observations: The Meandering Career Path22:04 The Genesis of a Career Guidebook23:32 Defining Your Values: The Foundation of a Fulfilling Career26:30 Navigating Career Conflicts with Personal and Professional Values34:07 The Power of Personal Branding36:59 Mastering Networking in the Digital Age40:58 The Importance of an Inner Circle for Career Advice44:41 Final Thoughts and AdviceSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This episode will change the way you think about brand reputation in modern marketing.  Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person.  What do marketers need to do to win in the modern buyer journey?In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly focusing on technology and SaaS businesses. Larissa shares insights into her journey, highlighting the importance of storytelling and human connection in marketing. She recounts a notable marketing campaign during her time at Optoro, where handling product returns was turned into an opportunity for viral marketing through the creation of unboxing videos. This initiative not only promoted the brand but also inspired a wave of entrepreneurs. The conversation then shifts towards future marketing trends, emphasizing the potential of AI while cautioning against its overuse, which can lead to a lack of authenticity. Larissa advises on the importance of creating genuine, human-centric content to stand out. The episode concludes with a discussion on the crucial role of a company's online reputation and the changing dynamics of buyer research and decision-making.01:19 A Marketing Success Story: Turning Returns into Revenue06:07 Exploring Marketing Trends for 202408:00 The Importance of Authenticity and Reputation in Marketing14:37 Closing Thoughts and Contact InformationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaking engagements. He elaborates on the marketing strategies that have propelled his speaking career, emphasizing the importance of positioning oneself as necessary to one's audience rather than optional. Steve also highlights the crucial role of emotion in speaking, differentiating it from mere information transfer. The conversation covers the dynamic between following passion versus pursuing speaking as a business model, with insights on generating revenue through speaking engagements. The episode concludes with Steve's advice on crafting and delivering effective presentations, leveraging personal experiences, and the evolving landscape of live and virtual events post-COVID.Listeners of the podcast can get a 50% discount on Steve's speaker training services by using the promo code WELCOMEPASS on Steve's web site.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube02:49 The Art of Marketing Through Speaking04:45 Different Business Models in the Speaking World05:56 The Power of Selling from the Stage06:16 Navigating the Speaking World: Paid vs. Sell from the Stage08:51 The Impact of COVID-19 on the Speaking Industry09:20 Advice for Aspiring Speakers: Generating Business Through Speaking09:58 The Strategy of Securing Speaking Slots at Events12:09 Mastering the Art of Selling from the Stage14:54 Crafting a Presentation that Captures Imagination19:00 Unlocking the Power of Marketing: A New Perspective19:24 Mastering Public Speaking: Insights and Strategies19:49 Customizing Speaker Training: Tailoring to Individual Needs20:49 The Art of Crafting Your Signature Talk21:08 Navigating the Speaker Training Landscape: From Novice to Expert23:00 The Impact of Speaking on Marketing and Business Growth23:39 The Value of Small Audiences in Speaking Engagements25:00 A Memorable Speaking Mishap: Turning Challenges into Wins26:53 Choosing Between Passion and Profit in Speaking30:35 The Evolution of Events Post-COVID: Live vs. Virtual34:40 Final Thoughts on the Essence of SpeakingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn