Remarkable Marketing Podcast

Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI  from true executive thought leadership.In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, account-based marketing (ABM), and analyst relations. Kara shares insightful case studies on how effective analyst relations and public relations can elevate a company's market position, referencing successful campaigns with ITS Logistics and Redwood Logistics. She provides actionable tips on working with top-tier analysts like Gartner and Forrester, stressing the importance of having enterprise referenceable customers and understanding individual analysts' interests. This episode is a valuable resource for anyone looking to make their enterprise B2B marketing massively successful.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:05 Effective Enterprise Marketing Strategies 01:51 Case Study: ITS Logistics and Executive Thought Leadership04:12 Analyst Relations and PR: Redwood Logistics Case Study07:13 The Importance of Gartner in Enterprise Marketing14:37 Advice for Working with Analyst FirmsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful.In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks. Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple websites to offering comprehensive digital marketing services including SEO, email marketing, social media, paid search, and branding. He discusses the success of his Agents of Change podcast and annual conference, highlighting their role in generating leads and bringing world-class speakers to the event. The conversation covers Rich's experiences in content marketing, the impact of AI on marketing, and strategies for incorporating AI tools to enhance efficiency and creativity. Rich also shares tips on using AI for creating detailed buyer personas and optimizing marketing workflows.  Eric and Rich discuss some of the best things marketers are using AI for today.Check out Rich's agency web site Rich's Agents of Change Podcast with 530+ episodes and 520,000+ downloadsVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:31 The Agents of Change: Podcast and Conference Insights03:36 The Power of In-Person Events and Community Building06:40 Podcasting as a Content Marketing Tool10:39 Navigating Marketing Shifts: The Impact of AI12:34 Leveraging AI for Creativity and EfficiencySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social MediaHow can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating entertaining, educational, and inspirational content, and shares a successful campaign story for Yellowtail Wine during the Super Bowl. He also delves into the success stories of brands like Prime and Liquid Death, highlighting the impact of edgy and relatable marketing. John provides actionable advice for marketers on crafting compelling brand stories and leveraging social media, while also discussing the transformative potential of AI in marketing. Listeners can connect with @TheJohnBohan on Instagram or LinkedIn to get a complimentary brand story evaluation.Yellowtail Super Bowl commercial John discussedExample of Prime video story telling with Logan Paul and KSICheck out John's website SocialtyzeVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:06 Diving into Effective Storytelling in Marketing02:21 Case Study: Yellowtail's Super Bowl Campaign06:49 Challenges and Strategies in Marketing Campaigns11:02 Exploring Other Successful Marketing Examples15:12 Key Advice for Marketers on Brand Storytelling18:28 The Future of Marketing with AI and UGC20:05 Connecting with John for More InsightsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming.In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US. Kristi emphasizes the importance of moving beyond reliance on referrals and word-of-mouth to crafting strategic marketing plans that attract and convert ideal clients. She discusses her approach to evaluating and enhancing clients' existing marketing efforts, including website analysis, social media, email marketing, and SEO. A significant part of her strategy involves creating authentic content that resonates with target audiences. Moreover, Kristi highlights a success story where she constructed a 'marketing dream team' for a client, covering various execution tasks by connecting them with skilled professionals from her network. The episode explores the intricacies of tailoring unique marketing strategies to each business, stressing the importance of an organic foundation comprising a solid website, effective social media presence, and strategic email marketing before considering paid advertising. Kristi also introduces listeners to her masterclass, which offers guidance on organizing marketing tasks strategically across four key stages: attract, convert, nurture, and close.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeCheck out Kristi's free master class on marketing strategy for business owners01:45 Success Story: Transforming a Professional Services Business07:13 The Importance of a Customized Marketing Strategy09:57 Building the Organic Foundation of Marketing13:53 Final Thoughts and Resources for Business LeadersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expertise, we dissect the critical mistakes companies make when marketing spend goes unmeasured and the power of CRM systems in capturing every nuance of the customer journey. From the significance of utilizing both first touch and last touch attribution models to ingenious tricks like deploying unique QR codes, we arm you with strategies to ensure no lead goes unnoticed, and every marketing effort is accounted for.We discuss the frequently overlooked gap between marketing lead generation and sales, and how businesses often fail to track the journey of a lead into a sale effectively. Through client stories, Jason illustrates common challenges in marketing attribution and offers solutions like geo-targeted advertising and the strategic use of first-touch and last-touch attribution models. He emphasizes the importance of selecting the right CRM tools, like HubSpot and SharpSpring, and aligning team efforts for credible and effective marketing strategies that demonstrate clear ROI.Check out Jason's company CultivizeVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:00 Inspiring Marketing Success Stories03:03 The Importance of Marketing Attribution04:50 Exploring Attribution Models and Strategies08:02 Leveraging CRM for Effective Marketing14:31 Final Thoughts and Advice on Marketing InvestmentSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we explore how to run epic digital marketing campaigns with great resultsIn this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing Kevin Durant advertising campaign, highlighting its success as the highest performing in NBA Top Shot's history. He emphasizes the importance of passion, proper targeting, and the challenges and strategies of working with both large organizations and startups. Chris also shares insights into the intricacies of digital marketing, including the significance of communication, prioritization, and adapting to organizational challenges.Check out Chris's web site  Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:21 Highlight Campaign: Kevin Durant Advertising Success03:20 Challenges in Digital Marketing for Large Organizations04:46 Working with Startups: Flexibility and ChallengesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behind communication, messaging, and persuasion. He advocates for simplicity, explaining how it significantly impacts the audience's understanding, liking, and trust towards a message. Ben recounts a successful marketing campaign for a New York City power plant that fostered company pride and community recognition by focusing on the theme 'Making New York Happen.' He also outlines five design principles for creating compelling messages: beneficial, focused, salient, empathetic, and minimal. Ben emphasizes the sender's responsibility to ensure messages are not only heard but resonate with the audience, advocating for simplicity and empathy in marketing and beyond.Check out Ben's Web Site and BookVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:32 The Power of Simple Messaging02:44 Case Study: Rebranding a Power Plant06:21 Insights from Ben's Book 08:58 Design Principles for Effective Messaging10:26 Final Thoughts and Recommendations11:43 Closing Remarks and AppreciationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBMIn this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about  becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details her four foundational elements of effective personal branding: subject matter expertise, storytelling, unique value proposition, and impact/legacy. She also talks about her books, 'Influence Unleashed' and a piece on whole human leadership, providing insights into creating a lasting legacy through personal branding and leadership. Additionally, Victoria highlights the necessity of being authentic, understanding your audience, and having a clear goal for your brand. The episode concludes with Victoria offering advice on embracing discomfort for growth and opportunity, underlining the profound impact personal branding can have on career success.Check out Victoria's web site, talks and books.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:04 The Power of Personal Branding 03:44 The Power of a Strong Personal Brand: Becoming the #1 Social Seller at IBM 06:37 Implementing Personal Branding: Goals, Audience, and Planning08:08 The Impact and Rewards of a Great Personal Brand09:46 Victoria's Books on Personal Branding and Leadership11:25 Final Thoughts on Personal Branding and LeadershipSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode discusses strategies for sales and marketing teamwork to drive better  ROI for events, account based marketing programs.In this episode, Leslie Venetz, founder of a sales-led go-to-market agency, shares insights into integrating sales and marketing efforts for better business outcomes. Highlighting her vast experience with over 250,000 cold calls, her marketing degree and posting for 1,000 days in a row on LinkedIn, Leslie discusses how traditional demand generation and lead generation activities can blend to drive success in sales and marketing. The conversation delves into playbooks for executing event-led sales campaigns, emphasizing the importance of teamwork between sales and marketing departments. Leslie introduces a method focusing on account based marketing / key accounts rather than a broad audience at events, suggesting a multi-channel outreach sequence that includes face-to-face interactions to significantly improve conversion rates. The discussion also covers creative approaches for engaging potential clients at events, and the importance of psychological safety in fostering collaboration between sales and marketing. Leslie's approach underlines the benefit of creating a unified front in sales and marketing efforts to enhance business success.Check out Leslie's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:25 Blurring the Lines Between Sales and Marketing02:26 Innovative Sales and Marketing Teamwork in Action03:09 Rethinking Event Strategy for Sales and Marketing07:00 Maximizing Event Impact with Strategic Planning09:38 Creative Approaches to In-Person Events14:46 The Power of Personal Connection in Sales16:40 Reimagining Engagement at Industry Events21:19 Embracing a Multi-Channel Approach for Maximum Impact24:07 Final Thoughts on Sales and Marketing Collaboration26:07 Closing Remarks and AppreciationSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode will make you think differently about how to be successful with influencer marketing.In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts. He highlights the importance of not solely depending on influencers for direct ROI but using them as part of a larger marketing mix, involving content creators to enhance relatability and authenticity in marketing campaigns. Through stories of successful campaigns and practical advice, Dan emphasizes the value of starting small, testing different influencers, and ensuring marketing fundamentals are in place before adding influencers as 'fuel to the fire'. The conversation concludes with tips for creating long-term partnerships with influencers based on data-driven decisions and the overarching recommendation to integrate influencer marketing into a holistic marketing strategy.Check out Dan's agency Get Hyped Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:21 The Core of Get Hyped: Influencer Marketing Insights01:12 Success Stories: From E-Bikes to Weight Loss Clinics03:34 The Evolution of Influencer Marketing10:59 The Challenges of Influencer Marketing and Strategy Tips13:27 Choosing the Right Channels for Influencer Marketing15:10 Key Advice for Launching an Influencer Program19:10 Final Thoughts on Integrated Marketing StrategiesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn