Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming.

In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US.

Kristi emphasizes the importance of moving beyond reliance on referrals and word-of-mouth to crafting strategic marketing plans that attract and convert ideal clients. She discusses her approach to evaluating and enhancing clients' existing marketing efforts, including website analysis, social media, email marketing, and SEO.

 A significant part of her strategy involves creating authentic content that resonates with target audiences. Moreover, Kristi highlights a success story where she constructed a 'marketing dream team' for a client, covering various execution tasks by connecting them with skilled professionals from her network. The episode explores the intricacies of tailoring unique marketing strategies to each business, stressing the importance of an organic foundation comprising a solid website, effective social media presence, and strategic email marketing before considering paid advertising. Kristi also introduces listeners to her masterclass, which offers guidance on organizing marketing tasks strategically across four key stages: attract, convert, nurture, and close.

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Check out Kristi's free master class on marketing strategy for business owners

01:45 Success Story: Transforming a Professional Services Business
07:13 The Importance of a Customized Marketing Strategy
09:57 Building the Organic Foundation of Marketing
13:53 Final Thoughts and Resources for Business Leaders

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