Agents of Change in Marketing from Podcasting to Social Media, Events and How Marketers Can Win with AI

Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful.

In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks.

Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple websites to offering comprehensive digital marketing services including SEO, email marketing, social media, paid search, and branding. He discusses the success of his Agents of Change podcast and annual conference, highlighting their role in generating leads and bringing world-class speakers to the event. The conversation covers Rich's experiences in content marketing, the impact of AI on marketing, and strategies for incorporating AI tools to enhance efficiency and creativity. Rich also shares tips on using AI for creating detailed buyer personas and optimizing marketing workflows.  Eric and Rich discuss some of the best things marketers are using AI for today.

Check out Rich's agency web site 

Rich's Agents of Change Podcast with 530+ episodes and 520,000+ downloads

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01:31 The Agents of Change: Podcast and Conference Insights

03:36 The Power of In-Person Events and Community Building

06:40 Podcasting as a Content Marketing Tool

10:39 Navigating Marketing Shifts: The Impact of AI

12:34 Leveraging AI for Creativity and Efficiency

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