What Marketing Spend Drives Sales? And How Businesses Can Invest Better in Marketing with Solid ROI Tracking

Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expertise, we dissect the critical mistakes companies make when marketing spend goes unmeasured and the power of CRM systems in capturing every nuance of the customer journey. From the significance of utilizing both first touch and last touch attribution models to ingenious tricks like deploying unique QR codes, we arm you with strategies to ensure no lead goes unnoticed, and every marketing effort is accounted for.

We discuss the frequently overlooked gap between marketing lead generation and sales, and how businesses often fail to track the journey of a lead into a sale effectively. Through client stories, Jason illustrates common challenges in marketing attribution and offers solutions like geo-targeted advertising and the strategic use of first-touch and last-touch attribution models. He emphasizes the importance of selecting the right CRM tools, like HubSpot and SharpSpring, and aligning team efforts for credible and effective marketing strategies that demonstrate clear ROI.

Check out Jason's company Cultivize

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01:00 Inspiring Marketing Success Stories

03:03 The Importance of Marketing Attribution

04:50 Exploring Attribution Models and Strategies

08:02 Leveraging CRM for Effective Marketing

14:31 Final Thoughts and Advice on Marketing Investment

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