Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI  from true executive thought leadership.

In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, account-based marketing (ABM), and analyst relations. Kara shares insightful case studies on how effective analyst relations and public relations can elevate a company's market position, referencing successful campaigns with ITS Logistics and Redwood Logistics. She provides actionable tips on working with top-tier analysts like Gartner and Forrester, stressing the importance of having enterprise referenceable customers and understanding individual analysts' interests. This episode is a valuable resource for anyone looking to make their enterprise B2B marketing massively successful.

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

01:05 Effective Enterprise Marketing Strategies 
01:51 Case Study: ITS Logistics and Executive Thought Leadership
04:12 Analyst Relations and PR: Redwood Logistics Case Study
07:13 The Importance of Gartner in Enterprise Marketing
14:37 Advice for Working with Analyst Firms

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram

Eric Eden on LinkedIn