Today we tackle the marketing topic of how to grow your business through professional speaking.

In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaking engagements. He elaborates on the marketing strategies that have propelled his speaking career, emphasizing the importance of positioning oneself as necessary to one's audience rather than optional. Steve also highlights the crucial role of emotion in speaking, differentiating it from mere information transfer. The conversation covers the dynamic between following passion versus pursuing speaking as a business model, with insights on generating revenue through speaking engagements. The episode concludes with Steve's advice on crafting and delivering effective presentations, leveraging personal experiences, and the evolving landscape of live and virtual events post-COVID.

Listeners of the podcast can get a 50% discount on Steve's speaker training services by using the promo code WELCOMEPASS on Steve's web site.

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02:49 The Art of Marketing Through Speaking

04:45 Different Business Models in the Speaking World

05:56 The Power of Selling from the Stage

06:16 Navigating the Speaking World: Paid vs. Sell from the Stage

08:51 The Impact of COVID-19 on the Speaking Industry

09:20 Advice for Aspiring Speakers: Generating Business Through Speaking

09:58 The Strategy of Securing Speaking Slots at Events

12:09 Mastering the Art of Selling from the Stage

14:54 Crafting a Presentation that Captures Imagination

19:00 Unlocking the Power of Marketing: A New Perspective

19:24 Mastering Public Speaking: Insights and Strategies

19:49 Customizing Speaker Training: Tailoring to Individual Needs

20:49 The Art of Crafting Your Signature Talk

21:08 Navigating the Speaker Training Landscape: From Novice to Expert

23:00 The Impact of Speaking on Marketing and Business Growth

23:39 The Value of Small Audiences in Speaking Engagements

25:00 A Memorable Speaking Mishap: Turning Challenges into Wins

26:53 Choosing Between Passion and Profit in Speaking

30:35 The Evolution of Events Post-COVID: Live vs. Virtual

34:40 Final Thoughts on the Essence of Speaking

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