How do marketers win with the evolving changes in the email marketing channel in 2024?

In this episode, digital and email marketing expert Laine Belcastro, with over 15 years of experience delves into the specifics of conducting email marketing audits, the importance of system integrations, and optimizing email service platforms.

Laine emphasizes the significance of data hygiene, proper segmentation, and the challenges posed by privacy laws and deliverability measures on email marketing. The episode further explores strategies for building effective opt-in lists, advocating for organic growth, and the necessity of offering value to potential subscribers. This engaging dialogue offers valuable insights into the evolving landscape of email marketing, underscoring the pivotal role of audits, the synergy between marketing and sales teams, and the need for ethical marketing practices.

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02:30 The Art of Email Marketing Audits

06:28 Impact of Email Marketing Optimization

07:56 Navigating Email Marketing Challenges

14:55 Building Effective Opt-In Email Lists

18:24 Closing Thoughts and Resources

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