Over 3 million non-fiction books are published every year.  How do authors come up with the right launch strategy and successfully market their book?

In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identify the right time for them to publish their work. He highlights how Emissary Publishing assists authors in spreading their impactful messages from unknown to known by reversing the traditional publishing process, starting with marketing strategy, then moving to writing, editing, and marketing. Paul shares insights into the challenges of self-publishing and the necessity of a solid marketing strategy to surpass the average sales of most books. The episode features the success story of 'The Hope of War,' demonstrating their marketing approach's effectiveness. Additionally, Paul talks about the new book 'I See You Everywhere,' offering principles for standing out and selling more books. The conversation also touches upon different marketing strategies tied to authors' goals, like maximizing sales, building company culture, or leaving a legacy.

Get Paul's Book - I See You Everywhere

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01:41 The Challenges and Solutions in Self-Publishing
02:51 A Deep Dive into Marketing Strategy for Authors
04:20 Success Story: Marketing 'The Hope of War'
08:02 The Importance of Testing and Audience Signals
10:41 Building a Support Network for Book Launch Success
14:04 Different Marketing Strategies for Authors
15:29 Special Offer for Listeners: 'I See You Everywhere'
16:49 Closing Thoughts and Appreciation

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