Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever.   Today we have a story about how a marketer drove a high impact digital marketing  transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing. 

In this episode, Rebecca shares her extensive experience bringing effective digital marketing strategies to multiple organizations including for profit and nonprofit theater organizations, starting with her first role straight out of college. With no formal marketing training, she faced the challenge of introducing and implementing social media and digital marketing in an environment that lacked both strategy and online presence. Through mentorship, self-driven learning, and perseverance, Rebecca successfully transformed the marketing approach by focusing on three main areas: establishing a strong brand identity, creating and optimizing digital marketing channels, and elevating content quality. Her efforts led to improved audience engagement, open rates on emails, and increased donations, showcasing the importance of cohesive online strategies in growing and sustaining nonprofit theaters. Rebecca also provides advice for businesses looking to navigate the digital marketing landscape today, emphasizing the need to understand one's audience, be selective with social media platforms, and create authentic content.

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00:21 Rebecca's Journey in Marketing and Theater

01:06 Challenges and Strategies in Nonprofit Theater Marketing

05:43 The Three-Step Plan for Digital Marketing Success

11:39 Overcoming Digital Marketing Challenges

12:05 The Impact of Effective Marketing

16:41 Adapting to the Digital Marketing Landscape

22:55 Final Thoughts and Advice on Digital Marketing

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