What's the best way for marketers to get better customer insights and identify blind spots?

In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. 

He emphasizes the importance of direct communication with customers, a method he and Eric  credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales or customer success teams for customer feedback, Ron supports the direct engagement approach to understand market needs and preferences. 

He shares insights into using customer feedback for refining marketing strategies, enhancing messaging, and improving product and service offerings. The discussion delves into various techniques for engaging with customers, including one-on-one conversations and leveraging digital tools for organizing and analyzing customer feedback. Ron's approach advocates for a routine of regular customer interactions beyond traditional sales and marketing roles, suggesting a '10 Customer Challenge' for marketers seeking to gain deeper market insights and identify blind spots.

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00:49 The Power of Customer Conversations in Marketing

02:54 Challenges and Strategies in Customer Feedback

07:04 The Impact of Direct Customer Engagement

09:47 The Importance of One-on-One Customer Feedback

14:26 Closing Thoughts and the 10 Customer Challenge

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