How to Stand Out and Drive Growth by Achieving Sales & Marketing Alignment

In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects.

Stacey Danheiser, a former Fortune 500 marketing leader turned consultant, shares her journey from the corporate world to consulting, specializing in simplifying B2B brand marketing strategies for growth. 

Stacey discusses overcoming common marketing challenges, such as lack of cohesiveness, the search for a silver bullet, and shiny object syndrome by achieving alignment within organizations. She emphasizes the importance of understanding customer needs, aligning internal messaging, and creating a unified go-to-market strategy. Stacey also introduces her co-authored books, 'Valueology' and 'Stand Out Marketing,' which focus on building effective value propositions and differentiating brands in the marketplace. Additionally, she mentions her ebook aimed at CEOs, highlighting the A3 model for marketing alignment, accountability, and acceleration. 

Throughout the episode, Stacey provides insights on the importance of internal alignment, the power of a consistent message, and the strategies for overcoming internal biases and diverse perspectives to successfully market and grow a business.

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Get Stacey's Books Valueology and Stand Out Marketing

01:46 Unveiling Stacey's Books: A Deep Dive into Marketing Excellence

04:13 The Art of Marketing Alignment: Stacey's Success Story

05:16 The Challenge of Achieving Alignment in Marketing

06:07 The Process and Impact of Aligning Marketing Messages

09:28 The Importance of Internal Alignment and Training

17:07 Understanding and Overcoming the Challenges of Marketing Alignment

21:53 Leveraging Assessments to Identify Marketing Strengths and Gaps

23:23 Closing Thoughts and Resources

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