This episode promises to reshape your understanding of what it means to be an authority in your field and how to leverage that position to take your personal brand to the next level.

Our guest, Sara, a personal branding expert and author, discusses her journey in the marketing field, focusing on personal branding and authority marketing through podcasting and speaking engagements. She shares insights on relationship-focused marketing strategies, leveraging personal stories for brand building, and the significance of networking in unexpected places, like conference hallways, to foster professional relationships and opportunities. Sara emphasizes the value of being authentic, bold, and taking risks to open doors to new possibilities. Additionally, she explores the concept of personal branding, the impact of publishing books and eBooks for establishing authority, and the synergistic effects of writing, speaking, and podcast appearances on a professional's credibility. Sara's approach to business, prioritizing personal connections over sales, has enabled her to build a network of clients who are also friends, underscoring the importance of trust in professional relationships. The episode concludes with a discussion on the mindset shift needed to embrace the role of an 'expert' through continuous curiosity and learning.

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00:15 Diving Into Marketing and Personal Branding
01:06 The Power of Networking and Relationships
05:24 Building Authority Through Publishing
11:26 The Impact of Authority on Career and Business
13:10 Final Thoughts on Personal Branding and Authority

How Can Marketers be Bold and Build Authority for their Personal Brand?