Remarkable Marketing Podcast How to Triple Online Marketing Results with Video Marketing - And Why YouTube is Becoming a Dominant Marketing Channel
Today's episode will change the way you think about video marketing's impact on marketing results. And you need to hear about why YouTube is becoming a top performing channel for marketers.
In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integrating video at every stage of a boutique gym's sales process, which tripled online marketing results, emphasizing video's capacity to enhance engagement and conversion rates. Ryan highlights the importance of scripting, structure, and using video to establish a clear call to action. He also shares strategies for tracking video marketing effectiveness and stresses the significance of omni-channel distribution and focusing on platforms where audiences are most active. Furthermore, Ryan explains how YouTube's search engine capabilities make it a powerful platform for evergreen content, offering tips on increasing visibility and engagement. The episode concludes with Ryan's advice to marketers on overcoming fears and harnessing video's potential to drive business objectives.
Check out Ryan's web site, YouTube channel and podcast here.
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00:52 An Example of Video Marketing Tripling Online Marketing Results
02:31 The Power of Video in Marketing and Sales
03:28 Challenges and Strategies in Video Marketing
04:46 Measuring the Impact of Video Marketing
09:01 The Evolution of Video Technology and Platforms
15:45 Advice for Growing Your YouTube Channel
17:18 Final Thoughts on Video Marketing
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