A "Set it and Forget it" Social Content Strategy That Works and a Growth Success Formula Every Entrepreneur Can Use

In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner.  Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strategy. This strategy is designed to help businesses maintain a professional presence on social media without it consuming their lives, aligning with her view of social media as a part of but not the whole marketing strategy. Additionally, Ruthie delves into broader marketing advice, highlighting her success equation: time plus consistency plus intensity, multiplied by belief, equals results. This formula is presented as a way to achieve desired outcomes across various domains. The podcast ends with a discussion on the unrealistic expectation of overnight success and the real, oftentimes lengthy, journey to achieving substantial results in the business world.

Examples of the 9 Grid Strategy on Instagram

https://www.instagram.com/theconsistencycorner

https://www.instagram.com/easyscaling

Learn more about the 9 grid strategy here:

https://www.theconsistencycorner.com/decide 

00:32 Ruthie's Journey: From Corporate to Marketing Agency Founder

01:10 The Power of a Clear Marketing Foundation

02:10 Ruthie's Best Marketing Story: Overcoming Social Media Burnout

05:03 Introducing the Instagram Nine Grid Strategy

11:30 The Success Equation for Entrepreneurs and Marketers

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