Maximizing Marketing ROI With Web Site and Cloud Systems Reliability

Maximizing Marketing ROI With Web Site Reliability

The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system.  This can make for a very bad day (and month) in terms of marketing performance.

In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how a client's web site outages during a bank holiday weekend led to significant losses without conversions due to a broken link with the CRM system.  This incident highlighted the need for comprehensive monitoring and automated processes to prevent data loss and ensure constant availability, even during high-traffic periods or updates. 

In a world where the resilience of your marketing systems can make or break your business, our conversation with Mark provides a blueprint for constructing an unshakeable digital infrastructure. Insightful tips on cloud expense savings and the indispensable need for immediate and ongoing support.

00:23 A Remarkable Customer Growth Story

01:45 Learning from Mistakes: Enhancing Reliability and Security

03:58 The Importance of Reliable Infrastructure in Marketing

05:56 Optimizing for User Experience and Lead Capture

09:45 Leveraging Cloud Services for Business Reliability

11:37 Exclusive Offer for Listeners and Closing Remarks

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