How Do You Scale Content Campaigns to $1 Million a Month? What's Your ROAS?

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie depreciation. Hemant discusses the importance of custom attribution modeling, the shift towards profitability in the startup space, and the concept of product-channel fit. He highlights the significance of data-driven creatives in e-commerce and shares a success story of scaling Babbel's campaign spend dramatically through content campaigns from $25k a month to over $1 Million a month . The conversation also touches on the complexities of balancing creative and quantitative approaches in marketing teams and offers advice on understanding break-even ROAS for better marketing strategies.

00:19 Digging into Digital Marketing with Hemant
01:47 The Evolution of Digital Marketing in 2024
03:33 The Power of Product-Channel Fit
05:05 E-commerce Trends and Data-Driven Creatives in 2024
06:21 A Deep Dive into a Successful Marketing Campaign
10:38 The Art and Science of Marketing Optimization
11:49 Final Thoughts and Advice

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